Faherty Brand uses Bergen Logistics as their primary third-party logistics (3PL) and fulfillment partner.
Introduction to Faherty Brand
Founded in 2013 by identical twin brothers Alex and Mike Faherty, Faherty Brand is a premium casual lifestyle brand rooted in sustainability and quality craftsmanship. Mike Faherty, a former Ralph Lauren designer, launched the brand with his brother to create high-quality, sustainably made clothing that embodies the laid-back, sun-washed California and East Coast surf culture they grew up with.
Faherty's product line centers around comfortable, versatile clothing for both men and women:
- The signature Sunwashed fabric collection
- Organic and recycled fabric apparel
- Swimwear and boardshorts
- Casual shirts, dresses, and outerwear
- Accessories and lifestyle products
The brand has experienced significant growth since its founding, expanding from a small DTC operation to a presence in major retailers and their own retail locations across the United States. Faherty has built a devoted following among consumers who value both style and sustainability, positioning the brand at the intersection of premium quality and environmental responsibility.
Why Faherty Needed to Optimize Fulfillment
As Faherty grew from a small startup to an established omnichannel brand, they faced several fulfillment challenges:
- Omnichannel distribution complexity: Supporting DTC ecommerce, their own retail stores, and wholesale partnerships required unified inventory management
- Premium product handling: Faherty's use of delicate sustainable fabrics requires careful handling and storage
- Seasonal collection management: Fashion brands must manage seasonal inventory transitions efficiently
- Geographic expansion: Growing from a regional brand to a national presence increased distribution complexity
- Sustainability alignment: As a sustainability-focused brand, Faherty needed fulfillment practices that aligned with their environmental values
Partnership with Bergen Logistics
Faherty partnered with Bergen Logistics, leveraging their expertise in apparel fulfillment and fashion industry logistics. The partnership provides:
- Fashion-specific expertise: Bergen's deep experience in apparel logistics ensures proper handling of Faherty's premium fabrics
- Garment-on-hanger capabilities: Specialized handling for items requiring hanging storage and shipping
- Omnichannel support: Unified fulfillment for DTC, retail, and wholesale channels
- East Coast strategic location: Bergen's New Jersey base provides efficient access to major northeastern markets
The Bergen Logistics Solution
Bergen Logistics provides Faherty with specialized fashion fulfillment services:
- Apparel-specific handling: GOH processing, quality inspection, and specialized packaging for premium garments
- Technology integration: Cloud X warehouse management system providing real-time inventory visibility
- Multi-channel fulfillment: Unified operations supporting DTC, retail store replenishment, and wholesale distribution
- Returns management: Efficient processing of returns with quality inspection and restocking
Key Lessons for Other Fashion Brands
The Faherty-Bergen partnership offers insights for other premium fashion brands:
- Fashion-specific 3PL expertise is essential: Premium apparel requires fulfillment partners who understand garment handling, fabric care, and fashion logistics
- Omnichannel readiness supports growth: Building unified fulfillment infrastructure early prevents costly transitions later
- Location strategy matters for fashion: Proximity to major fashion markets and retail hubs can improve service levels and reduce costs
- Brand values should align with logistics partners: Sustainability-focused brands benefit from working with fulfillment providers who share their environmental commitment
Is Bergen Logistics Right for Your Brand?
When evaluating Bergen Logistics:
- Product type: Bergen specializes in fashion, apparel, and lifestyle brands
- Channel needs: Brands requiring omnichannel support across DTC, retail, and wholesale will benefit
- Location: Northeast-based brands or those serving East Coast markets gain geographic advantages
- Handling requirements: Brands needing GOH, specialized packaging, or premium handling will find Bergen's capabilities valuable
To compare providers, use Fulfill.com's matchmaking service.
Final Thoughts
Faherty Brand's partnership with Bergen Logistics demonstrates how premium fashion brands can leverage specialized 3PL relationships to support omnichannel growth while maintaining the brand standards their customers expect. For fashion brands at similar growth stages, selecting a fulfillment partner with genuine apparel expertise can make the difference between logistics being a constraint and logistics being a competitive advantage.
