B2B and retail fulfillment runs on EDI, routing-guide compliance, and palletized shipping to distributors and big-box accounts. Here is how retail compliance and freight shape the right 3PL.
B2B vs B2C fulfillment: the core difference
B2B (business-to-business) fulfillment means shipping larger, less frequent orders to other businesses: retail distribution centers, wholesale accounts, and marketplaces. B2C fulfillment ships single units directly to individual shoppers. The operational gap is wide. B2B orders are cases or pallets tied to purchase orders, move by LTL or FTL freight, and must follow strict retailer routing guides, labeling standards, and delivery windows. B2C orders are eaches shipped fast by parcel, often with branded, unboxing-focused packaging. The two also fail differently: a late B2C order costs one review, while a late or noncompliant B2B shipment triggers a retailer chargeback deducted from your invoice. Most growing brands need both, which is why the best B2B 3PLs run wholesale and DTC from a single inventory pool.
EDI, routing guides, and retail compliance
Selling into retail means playing by the retailer's rules, and those rules are enforced by software and penalties. EDI (electronic data interchange) is the standardized flow of documents between your brand, your 3PL, and the retailer: the 850 purchase order, the 856 advance ship notice, and the 810 invoice are the common ones. On top of EDI, each retailer publishes a routing guide covering carton and pallet labeling (GS1 and UCC-128 barcodes), advance ship notice accuracy, pallet configuration, carrier routing, and appointment scheduling. Miss any of it and you get a chargeback. A true B2B 3PL is fluent in this: it can onboard your retail EDI connections, transmit compliant ASNs, label to spec, and hit delivery windows so deductions stay near zero.
Retail fulfillment and distribution
Retail fulfillment is the process of shipping inventory into retail channels rather than to individual consumers: replenishing a retailer's distribution centers, filling wholesale purchase orders, and supplying marketplaces such as Amazon Vendor Central and Walmart. Retail distribution is the wider movement of product into stores and their DCs, including order consolidation, pallet building, freight routing, and pool distribution, where shipments to many stores are combined to cut cost and transit time. Both demand case and pallet picking, value-added services like kitting, sub-assembly, and retail-display builds, and multi-node warehousing that positions stock closer to retail DCs. Providers on this list such as Smart Warehousing, AllPack, and All Points are built specifically for this case-and-pallet, retail-compliant work, not just parcel.
What B2B fulfillment costs
According to Fulfill.com's published 3PL pricing guide, B2B pick and pack runs about $4 to $6 per order, higher than the $0.30 to $0.75 additional-item rate on B2C because cases and pallets take more labor. Receiving is roughly $5 to $15 per pallet, with container unloading around $250 to $600. Pallet storage typically runs $15 to $40 per pallet per month, with most providers between $18 and $25. Value-added work like kitting and special projects is billed at about $35 to $60 per hour. Expect setup fees of $250 to $1,000, and monthly minimums that reach up to $750. Model your real case and pallet volumes against these figures before signing, since B2B economics hinge on order profile, not just per-order rates.
How to choose the right B2B 3PL
Start with your retail accounts. Confirm the provider has real EDI and routing-guide experience with the specific retailers you sell to, and ask for its chargeback rate with brands like yours. Verify it can handle your order profile: case and pallet picking, MOQ and pallet storage capacity, and an LTL and FTL freight program with negotiated rates. Check the WMS for case-level and pallet-level inventory visibility and integration with your systems. If you also sell DTC, choose a 3PL that runs both channels from one inventory pool so you are not splitting stock across vendors. Finally, weigh track record: the seven 3PLs above each have a verified history of placing B2B, wholesale, and retail brands. Fulfill.com matches you to the ones that fit your product, volume, and channels.