Varsity Logistics
Technology Partner
Varsity Logistics has been a trusted provider of transportation management software since 1989, delivering comprehensive shipping solutions from their Brookfield, Wisconsin headquarters. The company specializes in modular TMS platforms that streamline both parcel and freight shipping operations through their flagship ShipSoft suite, which includes automated carrier selection, rate optimization, and compliance management across multiple transportation modes. What sets Varsity Logistics apart is their focus on providing integrated, end-to-end shipping automation that scales from small package shipments to complex multi-modal freight operations. Their solutions combine powerful rating engines with advanced analytics capabilities, enabling businesses to gain unprecedented visibility into their transportation spend while optimizing carrier performance and reducing shipping costs across their entire logistics network.
Perfect For
- Mid to large-sized businesses with significant multi-carrier parcel and freight shipping volumes
- Companies seeking to automate carrier selection and rate optimization across multiple transportation modes
- Organizations shipping primarily within North America requiring LTL, truckload, and rail capabilities
- Businesses looking for modular TMS solutions they can implement incrementally based on specific needs
Key Strengths
- Comprehensive multi-modal platform covering parcel, LTL, truckload, and rail shipping in one solution
- Over 30 years of industry experience with deep understanding of carrier relationships and compliance requirements
- Modular design allows for flexible implementation and scalability based on specific business needs
- Advanced analytics capabilities provide actionable insights from historical shipping data
- Automated carrier selection and rate optimization reduces manual processes and shipping costs
- Strong focus on North American shipping operations with specialized regional expertise
Considerations
- Primary focus on North American markets may limit appeal for businesses with significant international shipping requirements
- Established platform may lack some of the modern UI/UX features found in newer TMS solutions
- Modular approach, while flexible, may require multiple implementations for full platform utilization
About Varsity Logistics
Founded in 1989 and headquartered in Brookfield, Wisconsin, Varsity Logistics has established itself as a leading provider of transportation management software solutions over more than three decades in the industry. The company's expertise lies in developing comprehensive, modular TMS platforms that address the complex shipping needs of modern businesses across multiple transportation modes and carrier networks.
Core Product Portfolio
Varsity Logistics' flagship offering centers around the ShipSoft platform, which consists of two primary modules designed to handle different aspects of transportation management. ShipSoft Parcel serves as a comprehensive small package shipping solution that automates the entire parcel shipping process from start to finish. This module manages critical functions including intelligent carrier selection, shipment pricing optimization, automated label generation, and manifesting compliance across major parcel carriers.
ShipSoft Freight extends the platform's capabilities into the freight shipping domain, offering a robust multi-modal rating engine specifically designed for LTL, truckload, and rail shipments throughout North America. This solution automates complex freight operations including LTL rating calculations, comprehensive shipment planning, strategic carrier selection, and mode optimization to ensure the most cost-effective shipping methods for each shipment.
The platform is enhanced by advanced analytics capabilities that transform historical shipping data into actionable business intelligence. These analytics tools provide deep visibility into transportation operations, enabling users to identify cost-saving opportunities, track carrier performance metrics, and make data-driven decisions about their logistics strategies.
Target Markets and Applications
Varsity Logistics primarily serves businesses with significant shipping volumes that require sophisticated transportation management capabilities. Their solutions are particularly valuable for companies managing complex multi-carrier relationships, those shipping across multiple modes of transportation, and organizations seeking to optimize their transportation spend through automated decision-making processes.
The modular design of the ShipSoft platform makes it adaptable to various business sizes and shipping requirements, from mid-market companies looking to automate their shipping processes to large enterprises requiring comprehensive multi-modal transportation management. The platform's North American focus makes it especially suitable for businesses with extensive shipping operations throughout the United States, Canada, and Mexico.
Competitive Advantages
Varsity Logistics differentiates itself through its deep industry experience and modular approach to TMS solutions. With over 30 years in the transportation management space, the company has developed sophisticated understanding of carrier relationships, shipping regulations, and the operational challenges faced by businesses across different industries. Their modular platform design allows customers to implement specific functionality as needed, rather than investing in comprehensive systems that may include unnecessary features.
The company's focus on automation across both parcel and freight shipping modes provides customers with a unified platform for managing their entire transportation operations. This integration eliminates the need for multiple disparate systems and provides a single source of truth for transportation data and analytics, enabling more strategic decision-making and improved operational efficiency.
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