Wider
- Lewes, Delaware
Wider is an autonomous performance marketing platform that analyzes ad account data to generate, launch, and optimize on-brand paid advertising creatives at scale using AI.
Perfect for
Wider is best suited for:
- High-growth ecommerce and direct-to-consumer brands with significant ad spend that need to scale creative production without expanding their teams
- Marketing teams running paid campaigns on Meta, Google, and TikTok that are bottlenecked by manual creative cycles
- Brands that want data-driven creative decisions rather than opinion-based approaches, and need a system that continuously learns and iterates
- Companies managing multiple products or brands that need to maintain brand consistency across hundreds of ad variations
Key strengths
Autonomous creative loop that analyzes, generates, launches, tests, and replaces ads without manual intervention
Data-backed creative generation grounded in actual ad account performance history rather than generic AI templates
Supports multiple ad platforms (Meta, Google, TikTok) and all major ad formats and aspect ratios
Claims significant performance improvements: 200+ ads launched weekly, 50% ROAS increase, and $15 average CPA reduction
Maintains brand consistency at scale across hundreds of creative variations
Considerations
No publicly listed pricing; requires booking a demo to learn about costs
Relatively new platform with limited public case studies or customer testimonials on the website
Focused exclusively on creative generation and optimization; does not appear to handle media buying strategy, budget allocation, or broader marketing functions
Appears to require existing ad account history with performance data, which may limit usefulness for new brands or new ad accounts with limited data
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About Wider
Wider is an AI-powered autonomous performance marketing system that transforms how brands manage paid advertising creative. Rather than relying on manual creative cycles, opinion-based decisions, and delayed reporting, Wider reads a brand's ad account history to identify which hooks, pacing, formats, and creative patterns have already driven results. It then uses those data-backed insights to autonomously generate new ad creatives that stay on-brand and are ready to launch.
The platform operates as a continuous creative loop: it analyzes campaign performance data, generates new creatives based on proven winners, pushes them live, monitors results, and automatically replaces underperforming ads. This closed-loop system eliminates the traditional bottleneck of manual creative production and testing. Wider claims to deliver over 200 ads launched weekly, a 50% increase in ROAS, and a $15 average reduction in CPA for its users.
Built by HyperAd Ltd. (operating as Wider Inc. in the US), the platform connects to major advertising platforms including Meta, Google, and TikTok to pull campaign performance metrics, creative assets, audience segments, and targeting configurations. Wider supports multiple ad formats and aspect ratios (16:9, 9:16, 4:5, 1:1) and can work across multiple products or brands. The system is designed for high-growth brands that want to scale their ad creative output without sacrificing brand consistency or creative quality.
Integrations
- Meta
- TikTok
Wider
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