That GenZ Agency

That GenZ Agency (TGA) is a next-generation marketing partner founded in 2020 by Jonathan Bell, who started his first marketing consultancy at age fifteen in Springfield, Missouri. The agency brings a Gen Z perspective into every engagement, starting not with creators or content, but with deep consumer intelligence. TGA studies social and search behavior, category conversations, competitor positioning, and market-level differences before recommending a single creator, channel, or campaign. This research-first approach ensures that every activation is grounded in how social-native consumers actually discover, evaluate, and purchase.

The agency's core offering spans five interconnected disciplines: consumer intelligence, campaign strategy, creator infrastructure, content and distribution, and measurement. TGA operates the Midwest Creator Network, a proprietary regional layer connecting brands with local voices across major markets like Kansas City, St. Louis, Chicago, Detroit, Columbus, and Cleveland, as well as second-tier cities and college towns such as Omaha, Des Moines, Columbia, and Iowa City. This regional depth gives TGA a distinctive advantage for brands launching or expanding in Midwest markets, though the agency scopes campaigns beyond the region as well.

TGA serves four primary verticals: consumer products and ecommerce, CPG and retail, destinations and experiences, and financial and trust-led brands. The agency is notably transparent about measurement and attribution, carefully distinguishing between platform-reported activity and verified business outcomes. Engagement tiers range from a focused 90-day test starting at $15K to ongoing quarterly partnerships starting at $10K per month, with creator compensation and media budgets itemized separately from the agency investment.