Harvest CROO Robotics
Harvest CROO builds autonomous robotic strawberry harvesters powered by AI and computer vision, providing a full pick-to-pack harvesting service that replaces manual labor for strawberry growers while reducing waste and CO2 emissions by 96%.
Perfect for
Harvest CROO is best suited for:
- U.S. strawberry growers facing labor shortages and rising harvesting costs
- Large-scale commercial strawberry farming operations looking for a fully automated pick-to-pack solution
- Growers who want to reduce crop waste caused by insufficient labor availability
- Strawberry farms seeking to improve food safety standards and reduce environmental impact
- Operations that need real-time crop analytics, yield data, and predictive insights to make better business decisions
Key strengths
Over 70% of U.S. strawberry growers have already invested, demonstrating strong industry validation and trust
Full-service harvesting model covers picking, inspection, cleaning, packing, field maintenance, and logistics with no equipment purchase required by growers
96% reduction in CO2 emissions compared to manual harvesting, with strong sustainability and ESG commitments
13 patents secured in the U.S. and abroad, with a modular platform designed to expand to other specialty crops
AI and computer vision system assesses individual berry ripeness and health, reducing waste and improving pick quality
Considerations
Currently limited to strawberries only; other crop support is planned but not yet available
U.S.-only service with no international availability at this time
As a harvesting-as-a-service model, growers may have limited control over scheduling and operational priorities compared to owning equipment
Still in early commercial deployment phase, which may limit immediate availability for all interested growers
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About Harvest CROO Robotics
Harvest CROO (Computerized Robotic Optimized Obtainer) is an agricultural robotics company transforming how strawberries are harvested in the United States. Founded by Gary Wishnatzki, a third-generation strawberry marketer and owner of Wish Farms, and Bob Pitzer, inventor of the Pitzer wheel, the company addresses one of agriculture's most pressing challenges: the acute labor shortage that leaves an estimated 20% of strawberry crops unpicked each year. With over 70% of U.S. strawberry growers already invested in the company, Harvest CROO has strong industry backing and deep relationships with the farms it serves.
The company's autonomous Harvester features 16 independently operating robots that use LIDAR-based 360-degree 3D navigation and AI-powered computer vision to scan individual berries, assess ripeness and health, and pick fruit without damaging it. The system handles the entire workflow from picking through inspection, cleaning, and packing. A comprehensive software ecosystem provides growers with live harvester monitoring, farm-to-industry comparative analytics, harvester scheduling and control, and data insights down to the individual plant level. Harvest CROO holds 13 patents in the U.S. and internationally, with additional patents pending.
Led by CEO Dr. Joseph A. McGee, a former senior executive at Jabil, Harvest CROO operates as a harvesting-as-a-service provider rather than selling equipment directly to growers. The company handles all field maintenance and logistics, ensuring harvesters work when and where growers need them. Its sustainability credentials are notable: the Harvester reduces CO2 emissions by 96% compared to traditional manual picking methods. Currently focused on the U.S. strawberry market, the company's modular and scalable platform is designed to adapt to other specialty crops as it grows.
Harvest CROO Robotics
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