fabric
Technology Partner
fabric is a Seattle-based technology company that specializes in agentic commerce solutions, helping businesses optimize their product visibility and conversion across digital channels. Founded in 2017, the company has grown to 570 employees and focuses on leveraging artificial intelligence to transform how products are discovered, understood, and purchased online. Their platform centers around Product Agent technology that monitors catalog visibility, enriches product data, and activates intent-driven insights to improve commerce performance. What sets fabric apart is their focus on "agentic commerce" – the intersection of AI agents and commerce where automated systems can understand, recommend, and facilitate product discovery. Their suite of tools including Monitor for visibility tracking and Activate for product onboarding enables businesses to streamline catalog management while maximizing conversion potential across all demand channels.
Perfect For
- E-commerce brands with large product catalogs seeking to optimize for AI-driven discovery
- Retailers looking to improve product visibility across emerging AI-powered channels
- Digital commerce companies preparing for the shift toward agentic commerce environments
- Brands struggling with product data consistency and intent-driven optimization
Key Strengths
- Pioneering focus on agentic commerce and AI-driven product discovery optimization
- Comprehensive product data enrichment with intent signals from category-specific prompts
- Advanced monitoring and benchmarking capabilities for AI visibility tracking
- Streamlined product onboarding processes that reduce time-to-market
- Future-focused technology stack designed for evolving AI commerce landscape
- Deep expertise in optimizing products for various AI agents and discovery mechanisms
Considerations
- Relatively new company (founded 2017) with less established track record than legacy providers
- Specialized focus on agentic commerce may not address all traditional e-commerce optimization needs
- Emerging technology focus may require businesses to adapt existing processes and workflows
- Premium positioning may put solution out of reach for smaller e-commerce operations
About fabric
fabric represents the next generation of commerce technology, focusing on agentic commerce solutions that bridge the gap between artificial intelligence and product discovery. Founded in 2017 and headquartered in Seattle, the company has rapidly expanded to 570 employees while developing cutting-edge technology that transforms how businesses manage and optimize their product catalogs for AI-driven commerce environments.
Core Platform and Products
At the heart of fabric's offering is their Product Agent technology, a comprehensive platform designed to monitor visibility, optimize products, and activate rich, intent-filled data across every demand channel. The Product Agent streamlines product onboarding processes while driving agentic commerce conversion through intelligent data activation and optimization.
The Monitor component provides deep insights into catalog performance within agentic commerce environments. This tool offers custom and system prompt tracking, benchmarking capabilities, and content depth analysis, giving businesses unprecedented visibility into how their products perform in AI-driven discovery scenarios. Users can understand exactly how their catalogs appear to various AI agents and optimize accordingly.
The Activate feature accelerates new SKU onboarding and enriches product data with intent signals derived from leading category prompts. This capability ensures that product information is not only comprehensive but also aligned with how AI systems and consumers actually search for and discover products, ultimately driving better conversion rates across all channels.
Target Market and Use Cases
fabric primarily serves e-commerce brands, retailers, and digital commerce companies that need to optimize their product visibility in an increasingly AI-driven marketplace. Their solutions are particularly valuable for businesses with large product catalogs that struggle with consistent product data quality, visibility optimization, or keeping pace with rapidly evolving AI-powered search and discovery mechanisms.
The platform is ideal for companies looking to future-proof their commerce operations as AI agents become more prevalent in the shopping journey. Brands using fabric can ensure their products are properly formatted, enriched, and optimized for discovery by various AI systems, from chatbots to recommendation engines to voice assistants.
Competitive Advantages
fabric's primary differentiator lies in their forward-thinking approach to agentic commerce. While many companies focus on traditional SEO or basic product information management, fabric specifically addresses the emerging need to optimize for AI-driven discovery and purchasing behaviors. Their deep understanding of how AI agents process and recommend products gives clients a significant advantage in an evolving digital landscape.
The company's focus on intent signals and prompt optimization represents a sophisticated understanding of how modern consumers interact with AI systems when discovering products. This specialization allows fabric to deliver solutions that are not just current but anticipatory of future commerce trends and technologies.
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