Heroic Prep is a third-party logistics and Amazon FBA prep company headquartered at 33 Elm Street, Unit A5, Merrimack, New Hampshire 03054. It operates from a single warehouse facility in Merrimack and specializes in preparing online arbitrage inventory for the Amazon FBA network.
Company Fast Facts
- Headquarters: Merrimack, New Hampshire, USA
- Facilities: One warehouse in Merrimack, NH
- Team: Over 20 employees
- Throughput: Ships over 90,000 units per month (per company)
- Specialty: Amazon FBA prep for online arbitrage sellers
- Leadership: Edward Holdgate, CEO (US Marine Corps veteran)
- Website: heroicprep.com
Headquarters
Heroic Prep is based at 33 Elm Street, Unit A5, Merrimack, New Hampshire 03054. The company emphasizes its location in New Hampshire, a state with no sales tax, which allows online arbitrage sellers to receive inbound products without paying sales tax. The leadership team includes Edward Holdgate (CEO), Rayven Moul (General Manager), Sabrina Holdgate (Office Manager), and quality control managers Malcolm DeMaggio and Matthew Beard.
Warehouse Locations
Heroic Prep operates from a single warehouse in Merrimack, New Hampshire. The company has described adding a second floor of more than 4,000 square feet to its warehouse for seasonal scaling, and references warehouse space restrictions as a factor that limits the number of clients it can take on. No additional warehouse locations are listed on the company website.
- Merrimack, NH: Primary warehouse and headquarters at 33 Elm Street, Unit A5
Services
Heroic Prep focuses on Amazon FBA prep services for online arbitrage sellers. Its standard service package includes inspection, FNSKU labeling, custom heat-sealed poly bags, suffocation warning labels, price sticker covering, dunnage, expiration labels, damaged-item handling, outbound boxes, 14 days of inventory storage, and one month of paper invoice storage.
- Inspection and FNSKU labeling
- Poly bagging, bubble wrapping, and product protection
- Individual order tracking
- Inventory storage (14 days included)
- ASIN selection and ROI consultation
Pricing is volume-based, ranging from $1.75 per unit at 1,000 units per month down to $1.25 per unit at 4,000 units per month, with upcharges for clothing, oversized, or fragile items. The company accepts clients who have sold on Amazon for at least one year and can ship at least 1,000 units per month, and it does not take on clients primarily selling grocery, toys, or shoes.
Comparing Heroic Prep to Other 3PLs
Heroic Prep is a focused, single-location prep center built around Amazon FBA online arbitrage rather than a multi-warehouse, multi-channel fulfillment operation. That specialization is a strength for sellers who fit its profile, but brands that need nationwide distribution, DTC and retail fulfillment, or facilities closer to their customers may want to weigh other options. If you are comparing prep-focused providers against broader fulfillment networks, Fulfill.com can match you with vetted 3PLs based on your order volume, product type, and geography. Get started with a free 3PL match or learn how Fulfill.com helps brands find the right 3PL.
Frequently Asked Questions
Where is Heroic Prep located?
Heroic Prep is located at 33 Elm Street, Unit A5, Merrimack, New Hampshire 03054.
How many warehouses does Heroic Prep operate?
Heroic Prep operates from a single warehouse in Merrimack, New Hampshire. No additional locations are listed on its website.
What does Heroic Prep specialize in?
It specializes in Amazon FBA prep services for online arbitrage sellers, including inspection, FNSKU labeling, poly bagging, and inbound shipment preparation.
Why is Heroic Prep located in New Hampshire?
New Hampshire has no sales tax, which the company says lets online arbitrage sellers receive inbound inventory without paying sales tax.
What are Heroic Prep's requirements to become a client?
The company accepts sellers who have sold on Amazon for at least one year and can ship at least 1,000 units per month, and it does not take clients primarily selling grocery, toys, or shoes.
