Bulu
4.8 (4 reviews)Bulu is a mid-market 3PL provider in Lincoln, Nebraska, founded in 2012, with 100,000 total sq ft of warehouse space. Fulfill.com named Bulu a Best Kitting - DTC Assembly 3PL in 2026.
- Founded
- 2012
- Facilities
- 1
- Warehouse space
- 100,000 sq ft
About Bulu
Bulu is a full-service, technology-enabled fulfillment company headquartered in Lincoln, Nebraska. Originally founded as an ecommerce and subscription business that required bulk order processing, adaptability for new sales channels, and unique packaging options, Bulu evolved into a comprehensive third-party logistics provider offering restriction-free, cost-conscious storage, packing, and shipping to businesses…
Bulu is a full-service, technology-enabled fulfillment company headquartered in Lincoln, Nebraska. Originally founded as an ecommerce and subscription business that required bulk order processing, adaptability for new sales channels, and unique packaging options, Bulu evolved into a comprehensive third-party logistics provider offering restriction-free, cost-conscious storage, packing, and shipping to businesses of all sizes. The company operates a hybrid, hub-and-spoke fulfillment model that streamlines fulfillment processes and order distribution across multiple sales channels. Bulu integrates with more than 70 major sales platforms including Shopify, Amazon, Walmart, WooCommerce, eBay, and Magento, managing fulfillment from a single set of inventory. Its centrally located warehouse enables ground shipping to reach 95% of the U.S. population within three days. Bulu offers same-day shipping on 99% of orders with a two-day guarantee, 99% order accuracy backed by a service guarantee, two-day dock-to-stock receiving, and free first tech integration. Additional value-added services include kitting and assembly, repackaging and rebranding, shrink wrapping, returns inspection and management, custom gift messages, serial number scans, and personal touches such as hand-written notes. Every partner is assigned a dedicated in-house account manager who works directly within the warehouse for hands-on oversight. The company has served Fortune 500 clients including Disney, GNC, and Crayola alongside small and medium-sized ecommerce brands.
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Bulu is a full-service, technology-enabled fulfillment company headquartered in Lincoln, Nebraska. Originally founded as an ecommerce and subscription business that required bulk order processing, adaptability for new sales channels, and unique packaging options, Bulu evolved into a comprehensive third-party logistics provider offering restriction-free, cost-conscious storage, packing, and shipping to businesses of all sizes. The company operates a hybrid, hub-and-spoke fulfillment model that streamlines fulfillment processes and order distribution across multiple sales channels. Bulu integrates with more than 70 major sales platforms including Shopify, Amazon, Walmart, WooCommerce, eBay, and Magento, managing fulfillment from a single set of inventory. Its centrally located warehouse enables ground shipping to reach 95% of the U.S. population within three days. Bulu offers same-day shipping on 99% of orders with a two-day guarantee, 99% order accuracy backed by a service guarantee, two-day dock-to-stock receiving, and free first tech integration. Additional value-added services include kitting and assembly, repackaging and rebranding, shrink wrapping, returns inspection and management, custom gift messages, serial number scans, and personal touches such as hand-written notes. Every partner is assigned a dedicated in-house account manager who works directly within the warehouse for hands-on oversight. The company has served Fortune 500 clients including Disney, GNC, and Crayola alongside small and medium-sized ecommerce brands.
Who Bulu works best with
The order profile, channels, and product types Bulu is set up to serve. Information not listed here may still be available. Reach out to our team to confirm.
Order and inventory profile
What Bulu tells Fulfill it takes on: pallet positions stored, monthly order volume, heaviest single item, and active SKUs per brand.
- Pallet storage
- Anynumber of pallet positions
- Monthly order volume
- At least 400orders per month
- Product weight
- Anyproduct weight
- SKU count
- Anynumber of active SKUs
“Fulfill found a 3PL that fits our exact needs, cut our costs, and did it in a week.”
Harry FreemanPresident
10,000+ brands matched by Fulfill.com
Tell us your products and volumes. We shortlist the 3PLs that fit.
Get MatchedBulu Warehouse Locations
Bulu has warehouse locations in Nebraska.
| Location | Country | Size (sq ft) |
|---|---|---|
| Lincoln, NE | United States | 100,000 |
Serving
Bulu Capabilities
Services, specialty solutions, storage conditions, and certifications Bulu lists. Information not listed here may still be available. Reach out to our team to confirm.
Specialty solutions
Specialized programs and product handling Bulu is set up for.
Storage and handling
The storage conditions and handling controls available in Bulu's facilities.
- Temperature Controlled StorageAmbient Storage (Room Temp)Humidity Controlled Storage
Certifications
Certifications and registrations Bulu holds.
Bulu Technology and Integrations
The storefront and marketplace connections Bulu works with.
Sales channels & integrations
The storefronts, marketplaces, and tools Bulu connects to for orders, inventory, and shipping data.
Amazon
Ebay
Magento
Shopify
Walmart
WooCommerce
Bulu Reviews: What Brands Say
View the 3PL review leaderboardMar 24, 2025Katherine TanotoVerifiedEmile Cordon4.8We’ve been working with Bulu for a while now, and overall, it’s been a solid partnership. They’re responsive, easy to communicate with, and handle our day-to-day logistics smoothly. As a start-up, we often pivot and experiment with new strategies that require different logistics solutions, and Bulu has been flexible to help us find what works. It’s been a reliable setup for our business, and we’re happy to keep growing with them.
Order Accuracy5/5Fulfillment Cost4/5Fulfillment Speed5/5Customer Service5/5Scalability & Flexibility5/5
Mar 19, 2025Craig GoldmanVerifiedRoot Functional Medicine5.0Bulu has been an incredible partner. We were coming from a 3PL that had slow ship times and high costs. They were not willing to work with us. We were connected to Bulu through Fulfill.com and from the start I knew it would be a great fit. The team actually cares and was thoughtful through the entire sales and onboarding process. Since we have started with them, our shipping times and costs have decreased. That has led to happier customers and more margin for us to grow as a company. If you are looking for a 3PL partner, look no further!
Order Accuracy5/5Fulfillment Cost5/5Fulfillment Speed5/5Customer Service5/5Scalability & Flexibility5/5
Mar 17, 2025AnonymousVitaco Health4.4Pleased with the service provided so far as we launched a small range of products into the USA. Some improvements in inventory management required (accuracy of receipts and speed of response). Bulu have been a good partner to get started and have been very helpful and flexible. Single, central DC was attractive at first but as our strategy develops, a west coast DC might be attractive in the future.
Order Accuracy5/5Fulfillment Cost5/5Fulfillment Speed4/5Customer Service4/5Scalability & Flexibility4/5
Mar 17, 2025AnonymousVeeFriends5.0Bulu has been an incredible partner as we grow our e-commerce business, always available to chat and flexible enough to meet our ever-evolving needs.
Order Accuracy5/5Fulfillment Cost5/5Fulfillment Speed5/5Customer Service5/5Scalability & Flexibility5/5
Bulu Pricing
Fulfill helps you discover Bulu's pricing. You start in our matching portal and complete a short fit conversation. Bulu then gives you exact rates based on your order volume, storage needs, and services.
What a 3PL quote covers
- ReceivingUnloading and checking inbound stock
- StorageCharged per pallet, bin or shelf, per month
- Pick and packUsually a base order fee plus a per item fee
- Kitting and assemblyBundles, inserts and retail displays
- Returns processingInspection, restocking or disposal
- ShippingCarrier rates, often at the provider's negotiated pricing
Rates depend on your order volume, storage profile and services, so Bulu quotes them per brand.
How 3PL pricing works3PLs Similar to Bulu
Other providers in the Fulfill.com network that serve a similar brand profile. Fulfill can put any of them side by side with your volume and channels.
Bulu FAQs
What are Bulu's fulfillment costs and fee structures?
Bulu offers flexible and transparent pricing models tailored to the specific needs of growing brands, moving beyond a one-size-fits-all approach. Costs are typically based on factors like storage volume, pick-and-pack complexity, order volume, and specific value-added services such as kitting or customized packaging. We work closely with each client to develop a cost-effective solution that scales with their business, ensuring competitive rates without hidden fees. Contact us for a personalized quote based on your unique fulfillment requirements.
What products and industries does Bulu specialize in serving?
Bulu specializes in multi-channel D2C and B2B order fulfillment for growing brands, with particular expertise in verticals such as apparel, beauty, crafts/games, and home goods. Our 100,000 sq. ft. facility and advanced inventory management systems are optimized to handle diverse product types, including those requiring specialized kitting or customized packaging. We understand the unique demands of these industries, providing tailored solutions that ensure efficient and accurate delivery to your customers.
Which eCommerce platforms and tools does Bulu integrate with?
Bulu leverages advanced inventory management systems to seamlessly integrate with a wide range of eCommerce platforms and sales channels. While specific integrations can be discussed during onboarding, our technology is designed for flexibility, allowing for efficient data exchange and order synchronization with popular platforms like Shopify, Magento, and others. This ensures real-time visibility into your inventory and order status, streamlining your operations and reducing manual effort.
What value-added services does Bulu offer beyond basic fulfillment?
Beyond standard pick, pack, and ship, Bulu provides a comprehensive suite of value-added services designed to enhance your brand's customer experience. These include specialized kitting and assembly, customized packaging and branding, apparel labeling, and efficient returns management. We also offer dedicated customer service support, acting as an extension of your team. Our goal is to provide a holistic fulfillment solution that supports your brand's growth and operational efficiency.
What makes Bulu's approach to logistics unique compared to other 3PLs?
Bulu distinguishes itself by offering a unique 5PL (Fifth-Party Logistics) service model, which goes beyond traditional 3PL by integrating supply chain management and technology solutions to optimize your entire logistics network. While many providers focus solely on warehousing and shipping, Bulu acts as a strategic partner, providing comprehensive oversight and leveraging advanced analytics to drive efficiency and cost savings across your supply chain. This holistic approach ensures a more integrated and optimized fulfillment experience for growing brands.
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