Viant Technology
- Irvine, California
Viant is an AI-powered, buy-side programmatic advertising platform purpose-built for Connected TV (CTV) that enables marketers and agencies to plan, execute, and measure omnichannel ad campaigns across CTV, linear TV, mobile, desktop, audio, digital out-of-home, and in-game channels from a single platform.
Perfect for
Viant is best suited for mid-to-large brands and advertising agencies that need to run coordinated, measurable programmatic campaigns across multiple channels, particularly those investing heavily in Connected TV advertising.
- Agencies managing omnichannel programmatic campaigns for multiple clients who need a single-platform solution for planning, buying, and measurement
- Enterprise brands in verticals like auto, CPG, healthcare, retail, and entertainment seeking people-based targeting tied to real households rather than cookie-based proxies
- Advertisers prioritizing CTV as a performance channel who want advanced attribution, conversion lift, and attention measurement beyond basic impressions
- Marketing teams that need to connect online ad exposure to offline outcomes such as in-store purchases, foot traffic, or prescription fills
- Organizations looking for cookieless advertising solutions with deterministic identity resolution at scale
Key strengths
Patented Household ID technology links 115 million U.S. households to over 1 billion devices, enabling cookieless, people-based targeting and measurement
True omnichannel execution from a single platform spanning CTV, linear TV, mobile, desktop, audio, DOOH, and in-game channels
Comprehensive closed-loop measurement suite including conversion lift, foot traffic attribution, multi-touch attribution, and sales/purchase reporting with partners like Catalina and NCSolutions
AI-powered optimization tools (ViantAI, AI Bid Optimizer) that automate bidding and campaign performance across channels
Proprietary content intelligence through IRIS.TV acquisition enables content-level contextual targeting and brand suitability on CTV at scale
Considerations
Primarily focused on the U.S. market, with identity resolution capabilities centered on U.S. households
Not a logistics, ecommerce, or supply chain platform; Viant is purely an advertising technology company with no direct fulfillment or operations capabilities
Enterprise-oriented platform that may not be cost-effective for small businesses or advertisers with modest programmatic budgets
Self-service platform requires programmatic trading expertise or reliance on Viant's managed support to operate effectively
Find Your Perfect Technology Match
Get personalized recommendations beyond this partner
"Fulfill.com is far more than a matchmaking service—they're a true partner in growth. They didn't just introduce us to clients; they helped analyze our 3PL, connect us with key tech and service providers, and optimize our operations."
Greg Airel
Founder, Shipping Pilot
Your Personal Matchmaking Team
Former 3PL Owners & Ecommerce Operators
How it works:
- Share your current needs and challenges
- Our experts analyze your requirements
- Get personalized recommendations within 24 hours
- Connect directly with the providers we recommend
About Viant Technology
Viant Technology (NASDAQ: DSP) is a publicly traded advertising software company headquartered in Irvine, California, with more than 20 years of experience in digital advertising. The company operates an exclusively buy-side demand-side platform (DSP), originally branded as Adelphic, that centralizes programmatic campaign planning, buying, and measurement across Connected TV, linear TV, mobile, desktop, digital audio, digital out-of-home (DOOH), and in-game channels. Viant distinguishes itself through its people-based approach to advertising, anchored by its patented Household ID technology, which has linked 115 million U.S. households to more than 1 billion connected devices, enabling cookieless identity resolution and cross-device frequency management.
The platform integrates several proprietary technologies that work together to deliver coordinated omnichannel campaigns. Viant's Data Platform provides privacy-safe big data management with machine learning optimization, while its Advanced Reporting suite offers closed-loop return on ad spend (ROAS) measurement, foot traffic attribution, multi-touch attribution, conversion lift reporting, and brand awareness studies. The company's acquisition of IRIS.TV in 2024 added content-level contextual intelligence for CTV, and its 2026 acquisition of TVision Insights brought second-by-second, eyes-on-screen attention measurement capabilities. ViantAI, the company's autonomous advertising suite, uses AI to optimize bidding, audience targeting, and budget allocation in real time.
Viant serves a broad range of industries including auto, B2B, CPG, healthcare, retail, travel and tourism, education, entertainment, gaming, QSR, casino and online gambling, and politics. The platform provides access to more than 280,000 audience attributes from over 70 data partners and offers flexible pricing with complete cost transparency. Viant has been recognized as a Leader in G2's Demand Side Platform Grid, awarded Best Demand-Side Platform by MarTech Breakthrough, certified as a Great Place to Work, and maintains a client satisfaction rate consistently above 95%.
Viant Technology
Get expert recommendations matched to your operation. Our team helps thousands of 3PLs find the right software, services, and integrations every month.