Trew
Trew is a U.S.-based manufacturer and integrator of automated material handling systems, warehouse software, and sortation solutions that designs, builds, installs, and supports end-to-end fulfillment automation for retail, ecommerce, distribution, manufacturing, and parcel operations.
Perfect For
Trew is best suited for mid-to-large-scale warehouse, distribution, and fulfillment operations that need comprehensive, integrated automation solutions rather than point products. Ideal clients include:
- Ecommerce and omnichannel retailers processing high order volumes that require sortation, goods-to-person picking, and order consolidation automation
- 3PLs and distribution centers looking to increase throughput, reduce labor dependency, and scale operations with flexible, modular automation
- Parcel and shipping operations needing high-speed sortation systems handling 100 to 350+ cartons per minute
- Companies seeking a single partner to handle end-to-end automation design, manufacturing, software (WES/WCS), installation, and ongoing support
- Operations undergoing greenfield builds or brownfield retrofits that benefit from data-driven solution design and a structured Blueprinting process
Key Strengths
Vertically integrated: designs, manufactures, installs, and supports its own conveyor and sortation equipment in the U.S., giving clients a single point of accountability
Proprietary SmartMoves WX WES software with 20 years of host and automation integration experience, supporting waveless and batch fulfillment strategies
Data-driven solutions development approach using detailed operational data analysis before recommending technology, reducing risk of misfit solutions
Broad technology portfolio spanning sortation, conveyor, ASRS, robotics, goods-to-person, and person-to-goods picking, with OEM partnerships (OPEX, Berkshire Grey, Geek+, TGW, EuroSort) for extended capabilities
24/7 technical support with dedicated CX portal, online parts store, field service, and structured warranty and RMA processes for long-term operational reliability
Considerations
Capital-intensive solutions oriented toward larger operations; not positioned as a lightweight or entry-level automation provider for small businesses
U.S.-focused manufacturing and support infrastructure, which may limit availability or responsiveness for international operations
Complex, consultative sales process (Blueprinting, solutions development) means longer lead times from initial engagement to go-live compared to off-the-shelf solutions
Relies on third-party OEM partners (OPEX, Berkshire Grey, Geek+, TGW) for key subsystems like AMRs, cubic ASRS, and robotic picking, adding coordination complexity
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Trew
Trew (formerly known as Trew Automation) is a vertically integrated, American-owned manufacturer and systems integrator specializing in automated material handling solutions. The company designs, builds, installs, and supports comprehensive warehouse and distribution center automation, combining proprietary hardware like the TrewSort sliding shoe sorter and TrewSort swivel wheel sorter with its SmartMoves WX warehouse execution system (WES) and CHAMP warehouse control system (WCS). Trew has delivered thousands of automation solutions across retail, warehouse, distribution, manufacturing, parcel, and ecommerce operations, positioning itself as both a consultant and solution provider that listens first and tailors every solution to specific business needs.
The company's solutions portfolio spans high-speed sortation (up to 350+ cartons per minute), conveyor systems (including MDR, belt, live roller, and the modular MoveIT-Max quick-install line), goods-to-person picking systems, ASRS storage and retrieval, order consolidation technologies, warehouse robotics, and person-to-goods picking tools like RF, pick-to-light, and the proprietary PickPad tablet-based solution. Trew partners with leading robotics and automation OEMs including OPEX, Berkshire Grey, Geek+, TGW Logistics, and EuroSort to extend its capabilities across AMRs, robotic put walls, cubic ASRS, and shuttle systems. The recently announced acquisition of Intelligrated and Transnorm under common ownership with Trew through AIP further expands the company's technology and manufacturing footprint.
What sets Trew apart is its data-driven solutions development approach, which starts with business data analysis and operational discovery before recommending technology. The company's Blueprinting process aligns business leaders, operations, IT, and implementation teams around a shared vision of success, covering functional specifications, integration interfaces, user interfaces, and test plans. Trew backs every installation with 24/7 technical support, an online parts store, field service, and a dedicated customer experience portal, reinforcing its commitment to delivering the highest lifetime value for its clients' automation investments.
Trew
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