TrackFlo
TrackFlo is a tracking operations platform built for freight brokers that automates routine Track & Trace work through AI-powered SMS, email, and voice outreach while providing standardized workflows, team performance metrics, and customer/carrier scorecards.
Perfect for
TrackFlo is best suited for freight brokerages that have outgrown manual tracking processes and need to scale their Track & Trace operations without proportionally scaling headcount.
- Mid-size to large freight brokers running hundreds or thousands of loads and looking to reduce tracking costs while improving service quality
- Brokerages using BPOs (business process outsourcing) for tracking who need a secure workspace that provides TMS-level functionality without exposing rates, margins, or customer lists
- Freight brokers who want to scorecard their customers, carriers, and tracking team performance with hard data rather than gut feel
- Operations leaders looking to recover detention dollars that currently slip through the cracks due to manual auditing challenges
- Brokerages running McLeod, Turvo, Mastery, Revenova, Tai, or Quantum Edge as their TMS
Key strengths
AI automation across three channels (SMS, email, AI voice) with configurable rules that let brokers choose exactly what gets automated and what stays human-handled
Deep two-way TMS integrations that write every update back to the broker's system of record, so only the tracking team needs to adopt TrackFlo
Comprehensive tracker performance scorecards with shift-level metrics, rankings, and action audits that give operations leaders data-driven visibility into team performance
Built-in detention collection dashboard that automatically audits loads, estimates recoverable dollars, and surfaces margin most brokers leave on the table
Enterprise-grade security with AES-256 encryption, tenant isolation on every query, multi-AZ redundancy, and 30-day point-in-time database recovery
Considerations
Limited to six TMS integrations (McLeod, Turvo, Mastery, Revenova, Tai, Quantum Edge); brokers on other systems like MercuryGate or Aljex may not be supported
Built exclusively for freight brokers, so 3PLs focused on warehousing/fulfillment or shippers will not find relevant functionality
No publicly listed pricing, requiring a demo and sales conversation to evaluate cost
POD risk scanning feature is listed as 'coming soon,' indicating some planned capabilities are not yet available
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About TrackFlo
TrackFlo is a purpose-built tracking operations platform designed exclusively for freight brokers. It addresses a fundamental gap in the freight brokerage tech stack: while TMS systems handle load creation, carrier booking, and billing, they treat tracking as an afterthought. TrackFlo replaces the patchwork of tabs, spreadsheets, and manual processes that tracking teams rely on with a single, optimized tracking board that syncs bidirectionally with the broker's existing TMS. The platform enables each tracker to manage up to 3x the loads they handle today, with an average first-year ROI of $243K through revenue growth and leaner team sizes.
At the core of TrackFlo's value proposition is its AI automation engine, which handles routine tracking work across SMS, email, and AI voice channels. The platform automatically collects driver information, conducts check calls, requests PODs, and extracts location and ETA updates from carrier communications. Brokers can configure exactly which customers and carriers receive automated outreach and which get white-glove human service. A confidence scoring system lets teams decide whether updates flow directly to the TMS or pass through human verification first. TrackFlo claims that up to 95% of routine tracking tasks can be automated, with the platform collecting 30-50% of PODs automatically.
Beyond automation, TrackFlo delivers robust operational tools including a customizable tracking board with 30+ configurable exceptions, tracker performance scorecards with shift-level metrics and rankings, customer and carrier service scorecards with on-time pickup and delivery data, and a detention collection dashboard that automatically audits loads for recoverable detention dollars. The platform is hosted on AWS with AES-256 encryption, multi-tenant isolation, and enterprise-grade reliability across multiple availability zones. TrackFlo is trusted by brokers operating at scale, including Forward Air, Omni Logistics, Avenue Logistics, and others.
TrackFlo
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