FleetPulse
- Chicago, Illinois
FleetPulse is a trailer intelligence platform, spun out of Great Dane, that unifies GPS tracking, utilization analytics, cargo visibility, and predictive maintenance into a single system of record for every trailer in a fleet.
Perfect for
FleetPulse is best suited for mid-to-large trucking fleets and carriers operating hundreds to thousands of trailers across multiple yards in North America. It is particularly valuable for:
- Fleets running multiple telematics vendors from acquisitions that need a single, unified view of their entire trailer fleet
- Carriers with significant trailer pools who suspect they have idle or underutilized capacity but lack the data to prove it
- Operations dealing with frequent cargo claims and needing timestamped, photographic evidence of load conditions
- Maintenance teams looking to catch ABS faults, tire pressure issues, and lamp outages before they result in roadside violations or breakdowns
- Companies taking delivery of new trailers from Great Dane or Trail King who want factory-installed telematics from day one
Key strengths
Hardware-agnostic platform that reads most major trailer-tracking devices via API, eliminating the need to rip and replace existing telematics hardware
Spun out of Great Dane with over a century of trailer manufacturing expertise, resulting in hardware engineered to last a decade on a trailer
Trailer AI allows natural language queries across all fleet data, replacing report builders and manual data exports
Proven ROI: one fleet released 228 trailers and earned $4.3M in additional revenue; another increased utilization by 17 percentage points
Rapid deployment with some fleets going live in as few as 11 days via API ingestion, and most reaching fleet-wide coverage within 30 days
Considerations
Focused exclusively on trailer telematics, not a broader fleet management or TMS solution
North America only coverage based on current field service and partner network
CargoView and Pro hardware options require wiring and longer installation time compared to Track and Solar devices
No self-service pricing or free tier mentioned; requires contacting a fleet specialist to get started
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About FleetPulse
FleetPulse is a trailer intelligence platform spun out of Great Dane, one of North America's most established trailer manufacturers, at the end of 2024. Headquartered in Chicago, the company combines over a century of trailer manufacturing expertise with modern telematics and AI to give fleets complete visibility into every trailer they operate. The platform serves as a single system of record, normalizing data from multiple hardware vendors via API so fleets running three or four telematics brands from acquisitions can see one unified picture without ripping out existing devices. With over 3 billion trailer miles tracked and 200+ fleets across North America, FleetPulse addresses the persistent blind spots in trailer operations that cost carriers millions in idle capacity, cargo claims, and preventable breakdowns.
The platform covers four core pillars: location and movement (GPS, geofenced yards, movement history), activity and utilization (dwell per unit, per yard, per customer, ranked and bucketed), cargo protection (in-trailer cameras that capture timestamped, geotagged photos at every door event), and trailer health (ABS faults, tire pressure, wheel-end temperature, and light data converted into prioritized work orders). Trailer AI, the platform's natural language query layer, lets users ask questions in plain English across all of this data, eliminating the need for report builders or data exports. One fleet used the utilization data to release 228 trailers, generating $4.3 million in revenue without losing a dollar, while another increased monthly trailer utilization by 17 percentage points.
FleetPulse offers a full portfolio of hardware options, including hard-wired devices, OEM factory-installed units, easy-install aftermarket sensors, and cargo cameras. The platform integrates into TMS, ELD, and dispatch tools through an open, documented API. Factory installation partnerships with Great Dane and Trail King mean new trailers can arrive pre-equipped, while the retrofit process for existing fleets can bring an entire operation live in as little as 30 days. Data is US-hosted, customer-owned, and exportable at any time.
Integrations
- TMS (Transportation Management Systems)
- ELD (Electronic Logging Devices)
- Great Dane (OEM factory install)
- Trail King (OEM factory install)
FleetPulse
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