Digilant
- Founded 2008
- 100+ employees
Digilant is a media strategy and buying partner for mid-market agencies and brands, powered by Nexus, its proprietary media intelligence ecosystem that connects audiences, channels, and data to deliver omnichannel advertising at scale.
Perfect for
Digilant is best suited for mid-market brands and small to mid-sized agencies that need enterprise-level digital advertising capabilities without the overhead of building an in-house media team or technology stack.
- Challenger brands looking to compete with larger competitors through sophisticated omnichannel media strategies
- Small to mid-sized advertising agencies seeking a white-label or extension team for programmatic, CTV, paid social, paid search, and other digital channels
- Organizations in verticals such as retail, food and beverage, higher education, healthcare, travel, political campaigns, non-profit, and B2B
- Advertisers who want data-driven campaign planning with AI-powered audience insights, competitive intelligence, and centralized performance reporting
- Political campaigns, PACs, and advocacy organizations needing rapid-launch, precision-targeted digital media across CTV, display, and social channels
Key strengths
Proprietary Nexus ecosystem provides AI-powered audience insights, media planning, and unified performance measurement across all channels
Extensive omnichannel coverage spanning CTV, audio, display, native, video, paid social, paid search, retail media, DOOH, and gaming
Strong track record with 800+ campaigns run annually and case studies showing measurable ROI (e.g., $8M+ sales for footwear, $10.5M incremental meat sales)
Privacy-first data onboarding with LiveRamp partnership for identity resolution and cookieless targeting
Flexible partnership model that functions as an extension of client teams, serving both agencies and brands directly
Considerations
Primarily a media services provider rather than a self-service platform, so clients depend on Digilant's team for execution
Focused on mid-market advertisers; may not be the best fit for very small businesses with minimal ad budgets or enterprise-scale global brands
No transparent pricing published on website; engagement likely requires custom scoping and consultation
U.S.-focused operations with team members across 29 states but no mention of international media buying capabilities
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About Digilant
Digilant serves as a dedicated media strategy and buying partner for challenger agencies and emerging brands, delivering enterprise-level advertising capabilities with the agility and attention of a nimble, experienced team. Founded in 2008 and part of the ISPD holding group, the company runs over 800 campaigns annually with a team of 100+ professionals spread across 29 U.S. states. Digilant positions itself as the preferred media partner for mid-market advertisers, helping them compete effectively against larger industry players by providing access to sophisticated technology, premium inventory, and deep expertise across the full media landscape.
At the core of Digilant's offering is Nexus, a proprietary media intelligence ecosystem that unifies data, technology, and performance measurement. Nexus powers AI-driven planning and audience insights, incorporating sources like the U.S. Census and PEW research to deliver personality-based audience intelligence, precision targeting, and perception strategy. The platform supports a comprehensive suite of services including media planning and strategy, programmatic and omnichannel media buying, analytics and intelligence, and first-party data onboarding with privacy-compliant identity resolution through their LiveRamp partnership.
Digilant activates campaigns across an extensive range of channels: Advanced TV (including CTV), Advanced Audio, Display, Native and Video, Paid Social, Paid Search, Retail Media, Digital Out-of-Home, and Advanced Gaming. Their teams hold certifications in Google Ads, Facebook, The Trade Desk, and Bing Ads, and they serve diverse verticals including retail, food and beverage, education, healthcare, travel, political campaigns, non-profit, B2B, and entertainment. Case studies demonstrate measurable outcomes such as generating $8M+ in sales for a footwear brand, driving 260,000 unique store visits for an apparel retailer, and delivering a 97% video completion rate on a $2.5M political CTV campaign launched in just 48 hours.
Integrations
- Google Ads
- Facebook (Meta)
- The Trade Desk
- Bing Ads
- LiveRamp
- Samsung Ads
- Equativ
- Foursquare
- Octane11
- OpenX
- PubMatic
- Spotify
- Stirista
- TikTok
- Yahoo
- Walmart DSP
- Twitch
Digilant
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