
Crown Equipment Corporation is one of the world's largest material handling companies, designing, manufacturing, and selling forklifts, pallet trucks, stackers, and other warehouse vehicles. Known for industry-leading ergonomics and operator comfort, Crown equipment is manufactured in the USA with a focus on durability, efficiency, and total cost of ownership.
3PLs prioritizing operator comfort, equipment reliability, and total cost of ownership. Ideal for operations with high equipment utilization where ergonomics impact productivity and worker retention.
Industry-leading ergonomics reduce operator fatigue and improve retentionUSA manufacturing with focus on quality and durabilityInfoLink fleet management provides actionable equipment and operator dataLargest factory-trained service network in the industryStrong total cost of ownership through reliability and efficiency
Premium pricing compared to some competitorsPrimarily electric equipment - limited IC engine optionsInfoLink system has subscription costs
Crown Equipment Corporation, headquartered in New Bremen, Ohio, is one of the world's largest material handling equipment manufacturers. Founded in 1945, Crown designs, manufactures, distributes, and services a broad line of forklifts and material handling equipment. The company is known for innovative design, exceptional ergonomics, and manufacturing quality.
Crown manufactures a comprehensive range of material handling equipment: Electric forklifts and reach trucks for indoor operations, Pallet trucks and stackers for horizontal transport, Order pickers for case and each picking, Turret trucks for very narrow aisle (VNA) operations, and Tow tractors for trailer movement. Their equipment is designed for operator comfort and long-term reliability.
Third-party logistics providers choose Crown for operator ergonomics, which reduces fatigue and turnover while improving productivity. Crown's focus on total cost of ownership delivers value beyond purchase price through reliability, energy efficiency, and reduced maintenance. The company's InfoLink fleet management system provides visibility into equipment utilization, operator performance, and maintenance needs.
Crown's InfoLink system provides comprehensive fleet and operator management including access control, usage monitoring, impact detection, and maintenance tracking. Data insights help 3PLs optimize fleet size, identify training needs, and reduce equipment damage. Integration with WMS enables coordinated workflow management.
Crown operates the largest factory-trained service network in the material handling industry. Their technicians are certified to maintain Crown equipment to OEM standards. Parts availability and response times are backed by Crown's owned distribution network rather than independent dealers.
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