Brkthru
- Detroit, MI
- Founded 2017
Brkthru is a digital media partner with over 125 professionals that plans, buys, and manages digital advertising campaigns across more than 25 platforms for agencies and brands, combining proprietary AI-driven technology with hands-on, service-first execution.
Perfect for
Brkthru is best suited for:
- Full-service advertising agencies and media agencies that need a reliable digital execution arm to handle programmatic, social, video, and other digital media channels without building those capabilities in-house
- Brands of all sizes that want hands-on digital media expertise with dedicated team support, especially those with fixed or tight budgets and no desire to meet large minimum spend requirements
- Organizations in industries like higher education, sports marketing, retail, and other B2C and B2B verticals that need custom campaign strategies across multiple digital platforms
- Companies with last-minute campaign needs, complex multi-market requirements, or frequently shifting priorities that demand a responsive, always-available partner
Key strengths
No minimum spend requirement, making digital media campaigns accessible to brands and agencies of all budget sizes
Dedicated five-person team assigned to every account (Client Success Director, Account Manager, Strategist, Media Trader, Analyst), providing genuine white-glove service
Proprietary AI-driven platform (BRAVO) that saves 54 hours per campaign and provides real-time dashboards for pacing, performance, and spend
Five consecutive years on the Inc. 5000 list (top 3% of all-time honorees), demonstrating consistent growth and business model strength
Works across 25+ digital media platforms including a custom-built proprietary DSP, giving clients broad channel coverage under one partner
Considerations
Focused exclusively on digital media buying and campaign execution; does not offer creative, web development, or traditional media services
Not a self-serve platform; requires working through their managed service team, which may not suit brands wanting direct hands-on-keyboard control
Primarily a U.S.-focused operation with hubs in Detroit, New York, and Raleigh; limited mention of international campaign capabilities
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About Brkthru
Brkthru is a digital media company founded in 2017 that operates as a full-service media partner for advertising agencies and brands. With more than 125 marketing, media, and digital professionals, the company plans, buys, and manages digital campaigns across over 25 platforms, including programmatic media, connected TV, paid social, SEM, Amazon Advertising, native advertising, streaming audio, and digital out-of-home. Unlike a traditional trading desk, Brkthru functions as an extension of its clients' teams, assigning a dedicated squad of five specialists to every account: a Client Success Director, Account Manager, Strategist, Media Trader, and Analyst.
What sets Brkthru apart is its service-first philosophy and willingness to say "yes" to campaigns of any size, complexity, or timeline. There is no minimum spend requirement, no cookie-cutter strategy, and every plan is custom-built around the client's specific challenge. The company backs this approach with BRAVO, its proprietary AI-driven platform that streamlines campaign planning, launch, and management while providing clients with real-time dashboards for pacing, performance, and spend visibility. Brkthru reports that BRAVO saves teams 54 hours per campaign, enabling its people to focus more deeply on client strategy and relationship-building.
Brkthru has earned recognition as one of America's fastest-growing private companies, appearing on the Inc. 5000 list for five consecutive years, a distinction held by approximately 3% of all-time honorees. The company holds Google Partner status, IAB Digital Data Solutions certification, and TAG registration. With hubs in Detroit, New York, and Raleigh and team members distributed across the country, Brkthru serves clients nationwide across nearly every B2C and B2B vertical, including higher education, sports marketing, retail, and more.
Brkthru
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