Nice Commerce Rebrands as Nice Fulfillment, Opens Salt Lake City Fulfillment Center and Unveils Glasshouse Analytics Platform
Josh Ellis·November 10, 2026·Add Fulfill as a preferred source on GoogleNice Fulfillment (previously Nice Commerce), a tech-first third-party logistics provider in the Fulfill.com network, has announced a rebrand, the opening of its second fulfillment center in Salt Lake City, Utah, and Glasshouse, its new supply chain analytics platform for brand partners. The new name, logo, and website reflect the company’s growth from a single Charleston warehouse into a national, bi-coastal 3PL that has shipped more than 2,000,000 orders.
Founded in 2018 and headquartered in North Charleston, South Carolina, Nice Fulfillment now ships from Charleston on the East Coast and Salt Lake City on the West. Both facilities run 100% scan-based inventory processes, offer same-day fulfillment for orders placed by 12 p.m., and provide dedicated account managers. The company serves ecommerce brands in beauty, cosmetics, supplements, wellness, pet, and consumer packaged goods across DTC, wholesale, and Amazon.
This rebrand isn’t cosmetic. It’s a statement about where we’re headed. We’ve invested heavily over the last two years in the people, the technology, and now the physical footprint to back that up. Two million orders shipped is proof that the infrastructure we’ve built holds up at scale, and Nice Fulfillment is built for brands that need a partner who can scale with them.
Phill Civitella,CEO, Nice FulfillmentWhat Glasshouse does
Glasshouse, now live in beta with broader partner access opening in Q1 2027, brings key operating data onto one screen across both facilities. It includes inventory on hand by SKU and location, average label cost tracking, and shipping destination analysis that shows which regions and zip codes receive the most orders. Carrier performance and cost analytics, plus reorder and stockout alerts, give partners the information they need to make better fulfillment decisions.
Nice Fulfillment is exactly the kind of company we want to be in business with for the long run. The Salt Lake City expansion and the investment in platforms like Glasshouse didn’t happen by accident. They’re the product of years of disciplined execution. We’re not just backing this business. We’re building its future alongside the team.
Chris Mettler,Chairman, SovereignWhat it means for brands on Fulfill.com
Fulfill.com, a 3PL matchmaking platform for ecommerce brands, partners with Nice Fulfillment through its 3PL network. With facilities on both coasts, Nice Fulfillment is now a fit for brands on Fulfill.com that are looking for bi-coastal fulfillment.
Brands are constantly coming to us looking for a bi-coastal 3PL, and Charleston plus Salt Lake City gives them exactly that. And the analytics platform is the kind of visibility brands ask us about all the time. Nice Fulfillment has been a great partner, and we’re glad to be introducing more brands to them.
Greg Airel,VP of Sales & Business Development, Fulfill.comTogether, Fulfill.com and Nice Fulfillment are helping ecommerce brands reach customers faster from both coasts and see clearly what their fulfillment really costs.
About Nice Fulfillment
Nice Fulfillment (previously Nice Commerce) is a tech-first, bi-coastal 3PL with fulfillment centers in North Charleston, SC and Salt Lake City, UT. Fully scan-based and built for accuracy at scale, the company has shipped more than 2,000,000 orders and provides same-day fulfillment and dedicated account management for growing ecommerce brands across DTC, wholesale, and marketplace channels. Nice Fulfillment is a Sovereign portfolio company.
Learn more at nicefulfillment.co.
Media contact: Phill Civitella, CEO, phill@nicecommerce.com
About Fulfill.com
Founded in 2021, Fulfill.com is the leading 3PL matchmaking platform. It scopes each ecommerce brand’s requirements and matches them with the third-party logistics providers best equipped to serve them, with 10,400+ introductions completed across a network of 2,600+ 3PLs in 30 countries.
Learn more at www.fulfill.com.