Crstl is a modern B2B commerce network designed to eliminate EDI workflow bottlenecks for brands, fulfillment providers, and retailers. Our innovative SaaS application seamlessly connects merchants to a broad network of retailers, distributors, ERPs, WMSs, and more, enabling effortless growth, reliability, and automation. Target Customers Brands: We cater to any brand that manufactures physical products and currently sells or plans to sell to retailers and distributors. Our platform supports various product categories, including food and beverage, beauty, wellness, home goods, pet care, manufacturing, and electronics. Our customers range from small businesses to mid-market and enterprise levels, with support for all fulfillment types, including wholesale, dropshipping, and direct store delivery. 3PLs: We also serve 3PLs looking to unlock B2B or omnichannel fulfillment. Crstl features native integrations with platforms like ShipHero WMS, Packiyo, Extensiv, ShipStation, ShipBob, and more. Our modern APIs facilitate quick connections to new 3PLs or WMSs, empowering them with comprehensive omnichannel fulfillment capabilities. With Crstl, companies can streamline their operations, enhance collaboration, and thrive in the competitive B2B landscape.
Brands manufacturing physical products, 3PLs looking to unlock B2B or omnichannel fulfillment, and businesses seeking modern EDI workflow solutions
This platform streamlines EDI workflows, offers seamless B2B commerce connectivity, and integrates natively with major platforms like ShipHero, Packiyo, Extensiv, ShipStation, and ShipBob. With a modern API for fast connections, it supports a wide range of product categories and all fulfillment types, including wholesale, dropshipping, and DSD. It delivers comprehensive omnichannel fulfillment, a user-friendly interface, quick partner onboarding, and ensures data accuracy and consistency.
This is a newer company in the B2B commerce space, focusing on physical product manufacturers. It may require some integration work and relies on the growth of its partner network. There’s also a learning curve when it comes to EDI modernization.
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"Fulfill.com is far more than a matchmaking service—they're a true partner in growth. They didn't just introduce us to clients; they helped analyze our 3PL, connect us with key tech and service providers, and optimize our operations."
Greg Airel
Founder, Shipping Pilot
Former 3PL Owners & Ecommerce Operators
Crstl is an AI-native EDI and supply chain commerce platform that automates order-to-cash workflows between brands, retailers, and logistics partners. Founded in 2020 and headquartered in San Francisco, Crstl was built as a direct response to the friction that legacy EDI providers create for growing brands — slow onboarding measured in months, per-document pricing that penalizes volume, and integration work that requires expensive professional services engagements. The platform has processed over $1 billion in B2B GMV and is named by Fulfill.com as the top EDI platform for 3PLs, serving brands across food and beverage, beauty, wellness, home goods, pet care, and electronics at every stage from small businesses making their first retail shipment to mid-market and enterprise companies managing hundreds of trading partners.
At its core, Crstl replaces the manual, error-prone processes that legacy EDI systems rely on with AI-powered automation across the entire order-to-cash cycle. The platform supports all standard EDI transaction sets — 850 (Purchase Order), 855 (Purchase Order Acknowledgment), 856 (Advance Ship Notice/ASN), 810 (Invoice), 820 (Payment Order), 997 (Functional Acknowledgment), and dozens more — plus custom document mappings for retailer-specific requirements. A key differentiator is Edison, Crstl's AI agent that resolves EDI errors autonomously rather than surfacing them to a human queue, dramatically reducing the operational overhead that EDI exception management typically creates.
The integration model is built around native, bi-directional connections to the platforms growing brands actually run on: Shopify, NetSuite, Microsoft Dynamics 365 Business Central, QuickBooks, and Amazon on the commerce and ERP side; ShipHero, Packiyo, Extensiv, ShipStation, ShipBob, and more on the 3PL and WMS side. These integrations are pre-built rather than custom-built, meaning a brand can connect its Shopify store, its 3PL, and its accounting system without professional services engagement. For developer teams at larger operations, Crstl also provides a proprietary vendor compliance API and full webhook support for custom workflow automation.
Pricing is connection-based rather than per-document, which means costs stay flat as transaction volume scales — a structural advantage over legacy providers where per-document fees compound as retail distribution grows. Every account receives a dedicated implementation specialist and direct Slack access to the Crstl team, replacing the ticketing-system support model that creates friction during onboarding and incident resolution.
Crstl serves two distinct but complementary use cases. For brands, it is the EDI layer that enables retail distribution — connecting a brand's existing Shopify or ERP setup to the purchase order, ASN, and invoice workflows that major retailers require, without months of setup time or the ongoing cost overhead of legacy EDI managed services. Brands onboard new retail trading partners in days rather than months, which matters when a retailer has a hard go-live deadline.
For 3PLs, Crstl is both an operational tool and a revenue opportunity. 3PLs that integrate Crstl directly can own their clients' EDI connections rather than deferring to the brand's separate EDI provider — offering EDI management as a value-added service that increases client stickiness and generates additional revenue. The native integrations with major WMS platforms (ShipHero, Packiyo, Extensiv, ShipBob) mean a 3PL can connect Crstl to its existing WMS without custom development, enabling automated order receipt, ASN generation, and invoice transmission for every retail order that flows through the warehouse. This is the path from being a transactional fulfillment vendor to being an omnichannel fulfillment partner.
Crstl has built its reputation on speed and support quality — two dimensions where legacy EDI providers consistently underperform. Named Fulfill.com's top EDI platform in 2023, the platform is trusted by 3PLs including ShipNetwork for retail accounts such as Home Depot, Best Buy, Saks Fifth Avenue, Anthropologie, and Nordstrom. Customer testimonials consistently highlight onboarding speed and the quality of implementation support as decisive advantages over previous EDI providers. Immi's Director of Supply Chain noted that onboarding new trading partners became significantly faster after switching to Crstl, reducing the operational drag that slow EDI setup creates for sales teams trying to land and launch new retail accounts.
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