Assembled Brands

GROWTH CAPITAL BUILT FOR CONSUMER BRANDS Assembled Brands was founded by consumer brand operators who experienced firsthand the challenge of securing working capital financing from traditional lenders. Despite strong industry metrics and rapid growth, banks hesitated to provide capital against accounts receivable and inventory — a common pain point for consumer products companies. This founder experience drives the company's mission to provide tailored growth lines of credit specifically designed for the consumer products ecosystem. With over 8 years in business and more than 100 companies funded, Assembled Brands has established itself as a trusted capital partner for brands across multiple consumer verticals. Their financing has supported over 10,000 products across food & beverage, apparel, beauty, home décor, and consumer electronics categories, with loan sizes ranging from $1M to $25M and average facility durations of 12-48 months. THREE-SEGMENT APPROACH Assembled Brands serves the consumer products ecosystem through three distinct financing programs: Consumer Products: Working capital for high-growth branded businesses including food & beverage, apparel, beauty, home goods, and electronics. These lines of credit support inventory purchases, seasonal production runs, and business scaling needs. Ecommerce Businesses: Inventory-only solutions crafted specifically for digitally native brands and online-only retailers. These credit facilities are backed by inventory assets, providing the capital needed to maintain stock levels and grow order volumes. CPG Service Providers: Dynamic capital solutions backed by accounts receivable and inventory for the companies that serve consumer brands — including distributors, manufacturers, co-packers, and 3PLs. This segment recognizes that the entire supply chain ecosystem needs access to growth capital. STREAMLINED PROCESS The company's application process integrates directly with e-commerce platforms and accounting systems, enabling faster and more convenient underwriting. Rather than relying solely on traditional financial documents, this data-driven approach allows Assembled Brands to build a comprehensive understanding of each business's performance, customers, and growth trajectory. PARTNERSHIP PHILOSOPHY Central to Assembled Brands' approach is a long-term partnership model. Their capital scales with business growth, meaning as brands expand, their credit facilities can grow accordingly. This alignment of incentives creates a collaborative dynamic evident in client testimonials spanning beauty, apparel, and skincare verticals.