Triple Whale
Growth & MarketingTriple Whale is an e-commerce operating system that unifies data from ads, email, SMS, and storefront into a single source of truth. The platform provides accurate marketing attribution, creative analytics, and AI-powered insights to help DTC brands make better decisions and scale profitably.
Perfect For
DTC e-commerce brands seeking accurate marketing attribution and unified analytics across their entire marketing stack.
Key Strengths
First-party pixel provides accurate attributionUnified view across all marketing channelsReal-time profitability and unit economicsAI-powered insights and recommendationsStrong creative analytics capabilities
Considerations
Requires meaningful ad spend to get valueLearning curve to understand attribution modelsNewer company - still evolving features
About Triple Whale
About Triple Whale
Triple Whale is a data platform built for DTC e-commerce brands, consolidating data from across the marketing stack to provide accurate attribution and actionable insights. The platform serves thousands of brands frustrated by fragmented data and unreliable platform-reported metrics.
Platform Capabilities
Triple Whale provides unified e-commerce analytics: First-party pixel for accurate attribution, Creative analytics and performance tracking, Unified dashboard across all marketing channels, AI-powered insights and recommendations, Cohort analysis and customer lifetime value, and Real-time profitability metrics.
Why Brands Choose Triple Whale
DTC brands choose Triple Whale because platform-reported metrics lie. Facebook, Google, and TikTok all take credit for the same sales. Triple Whale first-party pixel provides a single source of truth for attribution, helping brands understand what is actually working and allocate budget effectively.
For 3PLs
3PLs benefit from understanding Triple Whale as brand clients increasingly use it for decision-making. Fulfillment costs and shipping data can flow into Triple Whale to provide complete unit economics and profitability analysis.
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