All Points Atlanta: Founder Duane Kalinowski on Building a 3PL
Duane Kalinowski on how he built All Points, an Atlanta third-party logistics (3PL) company, from an old bakery and a 1996 Olympic pin contract.
3PL spotlightsMarch 20, 202414 min read
In this founder feature, we're excited to introduce Nick Andreas, the dynamic President of Stacked Commerce. Under his leadership, Stacked Commerce has carved a niche in the e-commerce industry by delivering innovative solutions tailored to enhance online business operations. Join us as we delve into his journey, insights, and the visionary tactics propelling his company forward.
I’ve been in the ecommerce industry for over 12 years now, since I was 15. I started selling via eBay and Amazon in high school and transitioned into running my own stores through Shopify in college. To date I’ve generated 30M+ in revenue through my own stores, while coaching and helping others sell over 100M of their products. I still own and invest in ecommerce stores, while also operating as the President of Stacked Commerce.
At the age of 19 I was shipping tens of thousands of orders out of my college house. This was difficult for me to manage in that environment, so I switched to a 3PL solution. By the time I was 23, I had already used 5 other 3PL companies and had some terrible experiences. The worst of which was a 3PL industry leader that had raised over 9 figures in funding. During a large sale I ran that generated 1.5m in revenue and 40,000 orders in 5 weeks, this “industry leader” lost my inventory in their warehouse. I had to fly a team member out to their facility to find it. When they did find it, it took the 3PL weeks to then ramp up their order fulfillment volume, at which point they had already lost me hundreds of thousands of dollars due to late shipment related refunds and chargebacks. After this nightmare, I decided to create my own fulfillment center that could both handle quick spurts of high volume, while being able to provide partnership level service to clients.
I wanted to create a solution that eCommerce store owners could look to as a full service supply chain partner, rather than just a disconnected 3PL provider. As an eCommerce seller myself, I love having centralized communication for each facet of my companies. Stacked Commerce provides more than simply 3PL related services. We also handle sourcing & manufacturing, print on demand and ecommerce growth consulting in addition to the traditional 3PL services.
Stacked Commerce is like having a stacked card deck. Aces in the hole. When brands work with us, they gain an edge over their competition.
I’ve been able to ship over a million packages, print hundreds of thousands of garments and have been ranked as the top rated quality provider on Printify for the US.
Leveraging loss leaders has helped me to scale both my d2c ecommerce brands and my fulfillment center.
Expanding from pure 3PL work to include product production capabilities combined with ecommerce growth consulting has helped me stand out as a unique provider in the industry.
I’ve created an ecommerce ecosystem that extends far past other 3PL providers. We offer in house print production, sourcing & manufacturing through vetted overseas partners and cutting edge ecommerce growth consulting stemming from my experience as a successful eCommerce seller since 2012.
IOS 14 update was a huge challenge for me as a 3PL owner. When this update was released, our order volume was cut in half. Many of our clients went out of business. It’s been hard in the past to forecast order volume when making decisions to grow into a larger facility.
I’d recommend they start out experimenting as an ecommerce seller to better understand both their future clients and the industry they want to serve.
I’ve generated millions of dollars in revenue off of cold Facebook DMs without having much social media presence myself. If you’re good with communicating, you can get people's attention even without a social following.
I think the ability to provide ancillary services can help smaller providers stand out against the big box, capital backed competition.
We use Shipstation combined with Shopify for our fulfillment & inventory management. I’ve used enterprise 3PL softwares such as Logiwa and Royal Systems, and have much preferred the simplicity, better UI and price with Shipstation & Shopify.
SS Activewear has been a great distributor for us with blank shirts, offering next day delivery on popular shirt styles.
The ability to create US jobs and help provide for hard working Americans has been extremely rewarding. At one point, I was renting an old Carnegie steel manufacturing plant. Knowing that an American Industry titan used to operate out of the same building was a pretty cool feeling.
Fulfilling thousands of packages out of my college house was a memorable experience. I’d pay some of my fraternity brothers $15 an hour to come over and help me ship packages during the day and then go to college parties after the shipping day was over. It was also a great example of taking matters into your own hands where possible.
I believe in maintaining a strong chain of command. Each of my companies has a point man that I invest heavily into training and teaching how to think as a problem solver and leader. This simple chain of command allows me to manage multiple companies at the same time.
It’s a constant game of tug of war trying to keep the right balance. I find it quite easy to get addicted to tech, whether that be refreshing email or checking sales. When I’m off, I try to stay OFF. This discipline allows me to operate more effectively when I am working.
Unbeatable Mind by Mark Divine and the Four Hour Work Week by Tim Ferris have been two great books I’d recommend to any entrepreneur.
We’re excited to have just acquired new production equipment that will allow us to offer large scale canvas prints, and all over print garment options.
Insights on choosing a 3PL, evaluating fulfillment partners, and scaling your eCommerce operation, from the team behind Fulfill.com.
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Duane Kalinowski on how he built All Points, an Atlanta third-party logistics (3PL) company, from an old bakery and a 1996 Olympic pin contract.
3PL spotlightsMarch 20, 202414 min read
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