Gone are the days when using the traditional brown box for packaging was the only option. The e-Commerce industry has witnessed an unprecedented boom over the last decade and it is predicted that e-commerce retail sales will go up to 7.4 trillion dollars by 2025.
With this in mind, companies are now including packaging options as a part of their marketing strategy. 72% of American consumers say their purchasing decision is influenced by the packaging design. Furthermore, 61% of consumers say they are much more likely to repeat a purchase of a luxury product if it came in premium packaging. All these statistics show that customers love it when their purchased products come in packages that are customized.
Packaging is the first thing that grabs the attention of the customers when they get their product. Customization of the packaging adds great value to your product as well as to your brand, overall. This article will provide you with all the helpful information you need to know about custom packaging and how it can benefit your business.
1. Great for Brand Awareness
Custom packaging is a great way to create brand awareness. You can use your brand’s logo, your branding pantone colors, and any other branding slogans on your packaging to make it stand out for your customers. This makes your package recognizable instantly.
Attractive product packages create awareness for your brand. Gone are the days when we wait for the television and newspapers to help us create awareness for our products. A well-designed custom package can announce your products and help you make great sales.
2. Custom Packaging is Functional and More Practical
Custom packaging allows you to select the dimensions and sizes that are optimal for your product. Choosing the correct sizing for your package helps reduce the waste as well as there is no extra packaging that needs to fill up the landfills.
You can also customize the right kind of packaging for your fragile products by customizing the box/mailer type that suits your needs. Custom packaging assures that your products reach your customers without any damage or deformity.
Receiving the products in pristine condition, makes your customers happy and keeps them loyal to your brand. Every business owner can adopt customized packaging for their products and witness the results as beneficial for their business.
3. Give Your Customers A Memorable Unboxing Experience
Unboxing branded boxes can be an uplifting and memorable experience for your customers. It gives them the same feeling as opening a gift.
Unboxing a well designed custom package can be a full-sensory experience for your customers and help your brand get noticed, helps you tell your brand’s story and also prompts engagement with your brand before and after the unboxing experience.
Curating an unboxing experience that is seamless, hassle-free and delightful engages your customers and leaves them with a feeling of joy, which they will associate with your brand, increasing brand loyalty and driving up repeat purchases.
4. Custom Packaging is More Cost-Effective
This one may surprise you! Custom packaging is actually a more cost-effective option for your eCommerce business in the long-run.
With traditional packaging, it is almost impossible to find a box that matches your product perfectly. Because of this, you will end up paying for extra weight of excess packaging that you don’t really need in the first place.
Custom packaging allows you to tailor your packaging with specific dimensions best suited for your product and you end up saving a lot of money on shipping.
5. Eco-friendly and Sustainable Options in Packaging
According to a recent study, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are most willing to spend 10 percent more on sustainable products. With consumers becoming more environmentally conscious, it is a smart move for businesses to switch to eco-friendly and sustainable options to reduce their carbon footprint and also keep their customers happy.
One great way to do that is by switching to eco-friendly packaging. Offering sustainable packaging has shown to be more environmentally friendly and more profitable for brands. Combining custom packaging with sustainable options is a great way to stand out in the market amidst the competition.
By using custom packaging you can connect with your customers and offer them a memorable unboxing experience. It is important to take an environmentally friendly approach and ensure that your packaging reflects the true values of your brand while also taking care of your planet by reducing carbon footprint. This will drive up customer loyalty and also lead to greater brand awareness.
Phil Akhzar is the founder and CEO of Arka.