I was recently informed by this company's sales team that they had "decided not to move forward" with my brand, citing volume and expectations as the reasons.
If we truly “weren’t a fit,” that should have been communicated after the initial or second call—not after several encouraging conversations that clearly indicated alignment. What seems to have shifted the tone was their lead time to the U.S.—initially quoted as 5 days. However, once I requested proof of this post–May 2nd (end of de minims), no follow-up was provided. A clear lack of transparency.
Regarding volume: their stated minimum is 500 monthly orders. I made it very clear that our volume exceeds that by more than three times. So from an operational standpoint, that explanation simply doesn’t hold.
As for the mention of “high expectations,” I would assume any professional company sets a high bar for itself and expects the same of its partners. It’s disappointing to see professionalism and clear communication framed as negatives. If this was my experience before working together, I can only imagine how things might have gone after. It seems they may prefer working with less demanding, more passive clients—which, in today’s environment, is both surprising and concerning for any serious operator.
What’s most frustrating is the time wasted—multiple calls, detailed follow-ups, and internal discussions—only to be dismissed with vague, shifting justifications.
As an active member of several 7- and 8-figure merchant communities, I’m sharing this review, so others can make informed decisions. In today’s fast-paced business landscape, no brand can afford to waste time on unclear or inconsistent partnerships.
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