Fulfill.com

ShipTrac

  • Kaysville, Utah
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ShipTrac.ai is an AI-powered fulfillment operating system that connects 3PLs, eCommerce brands, vendors, and carriers on a single platform, combining automated billing, carrier optimization, and a revenue-generating network to turn logistics from a cost center into a growth engine.

Perfect for

ShipTrac.ai is best suited for independent 3PL operators who are losing margin to manual billing reconciliation, undercharging clients, or spending excessive time on back-office tasks like carrier invoice processing, claims management, and quoting. It is also a strong fit for growing eCommerce brands seeking better carrier rates, vetted 3PL partners, and more visibility into their fulfillment costs.

  • Independent 3PLs that lack the volume to negotiate enterprise-level carrier rates on their own
  • 3PL operators managing multiple carriers and clients who struggle with billing discrepancies and revenue leakage
  • eCommerce brands (particularly Shopify brands in the $3M to $100M revenue range) looking for a better 3PL match or shipping cost reduction
  • Logistics sales agents and vendors who want to earn commissions by connecting brands with fulfillment partners
  • 3PLs looking to win new clients through a lead generation network and automated quoting tools

Key strengths

  • AI-powered billing reconciliation auto-matches WMS data against carrier invoices at the tracking-number level, eliminating manual spreadsheet work and capturing missed surcharges

  • Pooled network volume unlocks enterprise-level carrier rates with savings of up to 30%, leveling the playing field for independent 3PLs

  • A la carte module selection lets users adopt only the tools they need (billing, operations, lead gen) without paying for unnecessary features

  • RevTrac network is free to join and provides AI-powered matchmaking between brands, 3PLs, vendors, and agents with automatic commission tracking

  • Guided onboarding with most 3PLs operational within 1-2 weeks, plus a free 30-day trial with no upfront fees

Considerations

  • Relatively new platform with some features still marked as 'coming soon' (customer portal, AI insights, payment processing)

  • All fees, subscriptions, and service charges are non-refundable once services are purchased or initiated

  • Does not replace a WMS; requires an existing WMS to pull data from, so 3PLs without a WMS in place would need to get one first

  • Network-dependent carrier rate savings require collective volume, which may be limited as the platform grows its user base

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Greg Airel

"Fulfill.com is far more than a matchmaking service—they're a true partner in growth. They didn't just introduce us to clients; they helped analyze our 3PL, connect us with key tech and service providers, and optimize our operations."

Greg Airel

Founder, Shipping Pilot

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About ShipTrac

ShipTrac.ai positions itself as the fulfillment operating system for modern eCommerce, built by logistics industry veterans who spent years watching independent 3PLs and brands struggle with fragmented, outdated tools. The platform combines AI-powered software with hands-on strategic consultation and deep carrier relationships, offering a level of support that goes well beyond a typical SaaS login. The company operates from Kaysville, Utah and serves both sides of the fulfillment equation: helping 3PLs optimize their operations and profitability, while connecting brands with vetted fulfillment partners and enterprise-level shipping rates.

The platform is organized around four core modules. FinTrac handles automated billing reconciliation, matching WMS projected costs against actual carrier invoices at the tracking-number level, generating brand-ready invoices, and providing granular markup control by client, carrier, package type, zone, and service level. OpsTrac delivers carrier rate optimization, automated claims management, real-time shipment tracking, and access to enterprise-level carrier rates through pooled network volume, with savings of up to 30%. RateTrac focuses on shipping rate analysis and procurement optimization. RevTrac serves as the network's growth engine, using AI-powered matchmaking to connect brands with qualified 3PLs and vendors, while offering automated quoting tools and a commission structure for referral partners.

What distinguishes ShipTrac.ai from point solutions is its ecosystem approach. Rather than solving one problem in isolation, the platform addresses the full spectrum of 3PL challenges: financial leakage from manual billing reconciliation, operational inefficiency from fragmented carrier management, and stalled growth from outdated sales processes. The company offers a free 30-day trial, a la carte module selection so users only pay for what they need, and guided onboarding that typically gets 3PLs up and running within one to two weeks. The RevTrac network module is entirely free to join, creating a marketplace where 3PLs receive qualified leads, brands find pre-vetted partners with real performance ratings, and agents earn commissions on successful matches.

ShipTrac

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