Gold.com
- Costa Mesa, California
- Founded 1965
Gold.com is a NYSE-listed, fully integrated precious metals platform that unites 20+ leading retail brands with minting, logistics, wholesale trading, collateralized lending, and auction services, serving over 4.7 million customers worldwide since 1965.
Perfect for
Gold.com is best suited for:
- Individual investors and collectors seeking to purchase physical gold, silver, platinum, and palladium bullion through trusted, established retail brands
- Numismatic collectors looking for rare U.S. and world coins, currency, and collectibles through auction or direct purchase
- Institutional clients and wholesale dealers needing access to sovereign and private mint products at scale
- Commercial clients requiring collateralized lending services backed by bullion or numismatic assets
- Investors seeking a publicly traded (NYSE: GOLD) vehicle for exposure to the precious metals industry
Key strengths
Fully vertically integrated across the entire precious metals value chain, from minting and refining to retail, logistics, lending, and auctions
Portfolio of 20+ established, trusted retail brands including JM Bullion, Goldline, Stack's Bowers Galleries, and Monex
60+ years of operating history (founded 1965) with $25.5 billion in annual revenue and 4.7 million+ customers served
Global reach spanning North America, Asia (LPM in Hong Kong/Singapore), UK (Atkinsons), and Canada (SilverGoldBull)
NYSE-listed public company (ticker: GOLD) providing transparency, regulatory oversight, and institutional credibility
Considerations
Not a technology or logistics SaaS provider; Gold.com is a precious metals conglomerate and does not offer ecommerce fulfillment or supply chain software services
Products sold through subsidiary brand websites (e.g., JM Bullion) rather than directly on gold.com, which primarily serves as a corporate and investor-facing site
No direct-to-consumer purchasing available on gold.com itself; buyers are redirected to subsidiary storefronts
Focused exclusively on precious metals, numismatics, and collectibles; not applicable to general ecommerce or consumer goods
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About Gold.com
Gold.com (formerly A-Mark Precious Metals, NYSE: GOLD) is an integrated alternative assets platform that offers an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients worldwide. Founded in 1965 and headquartered in Costa Mesa, California, the company generates approximately $25.5 billion in annual revenue and has served more than 4.7 million customers across 60+ years of operations. The company rebranded from A-Mark Precious Metals to Gold.com in 2025, simultaneously transferring its listing to the New York Stock Exchange.
The platform operates across six core service segments: Direct-to-Consumer, Wholesale and Trading, Logistics and Storage, Minting and Refining, Collateralized Loans, and Auctions. Its Direct-to-Consumer division encompasses a portfolio of more than 20 leading brands including JM Bullion, Goldline, GOVMINT, Provident Metals, Silver.com, Stack's Bowers Galleries, LPM, SilverGoldBull, Monex, and others. The Wholesale and Trading segment distributes and purchases precious metal products from sovereign and private mints. Logistics and storage are handled through subsidiaries AMGL and TDS, while minting operations run through Silver Towne Mint and Sunshine Minting. Collateral Finance Corporation (CFC) provides collateralized lending across bullion and numismatic markets.
Gold.com differentiates itself through true vertical integration across the entire precious metals value chain. The company owns its own minting facilities, operates state-of-the-art storage and logistics infrastructure, maintains a global wholesale trading operation, and runs one of the world's premier rare coin auction houses through Stack's Bowers Galleries. Recent strategic moves include a $150 million investment from Tether to bridge physical gold infrastructure with digital asset ecosystems, expansion into Asia through the LPM acquisition, and majority ownership of Canadian retailer SilverGoldBull. The company also holds minority stakes in UK-based Atkinsons Bullion and Coins (49.5%) and Texas Precious Metals (12%).
Gold.com
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