Freight & Fulfillment Optimization Advisors

Freight & Fulfillment Optimization Advisors, LLC (FFOA) is a performance-based consultancy and technology firm founded by logistics veteran Steve Givens, who brings more than 30 years of experience in the fulfillment and logistics industry. The company partners with eCommerce merchants and 3PLs to reduce transportation and fulfillment costs, improve service levels, and streamline operations. FFOA combines advanced data analytics with strategic contract negotiation expertise, leveraging long-standing carrier and 3PL relationships to deliver best-in-class, cost-effective global freight and fulfillment solutions. Their Fulfillment Optimization Services typically generate average client savings of 21% annually.

FFOA maintains strategic relationships and preferred pricing agreements with most major small parcel carriers, numerous LTL and FTL providers, and top-tier 3PLs across North America and globally. The firm has vetted and collaborated with over 100 North American and global 3PLs and possesses in-depth market pricing knowledge with benchmarking data. Their service offerings span fulfillment optimization, parcel and LTL/FTL carrier contract optimization, group purchasing organization (GPO) and reseller programs, and parcel and freight audit, claims, and recovery services.

What distinguishes FFOA is its performance-based compensation model: if their services do not yield measurable savings, there is no associated fee. There are no upfront charges for their opportunity assessment or RFP/RFQ process management, with compensation normally based solely on realized savings. The company also operates as a 3PL-centric partnership model, connecting reputable brands with a vetted network of fulfillment partners while helping those partners implement freight optimization strategies that enhance pricing competitiveness, improve margins, and strengthen operational performance. Notable engagements include helping Peak Design identify over $800K in total fulfillment savings.