Fetch
- Madison, Wisconsin
- Founded 2013
Fetch is America's leading rewards app and outcomes-based advertising platform that connects brands with 12.5 million monthly active consumers through receipt-verified purchase data, enabling precise targeting, personalized rewards, and real-time campaign measurement at SKU-level granularity.
Perfect for
Fetch is best suited for established brands looking to acquire new consumers and retain existing ones through rewards-driven engagement backed by verified purchase data and precise measurement.
- CPG brands seeking to drive trial, repeat purchasing, and customer lifetime value across all retail channels with SKU-level targeting and attribution
- National and regional retailers looking to grow basket size, trip frequency, and share of wallet through purchase-behavior-based consumer targeting
- Restaurant chains aiming to boost first-time visits, order size, and guest retention using real dining behavior data
- Advertising agencies that need deterministic, purchase-verified audience data and rigorous test-and-control measurement to prove campaign impact for their clients
- Brands in categories like food, beverage/alcohol, beauty, health and household essentials, and general merchandise that benefit from item-level purchase visibility
Key strengths
Massive first-party purchase dataset with 11M+ receipts scanned daily and $212B in observed GMV, providing unmatched item-level, retailer-agnostic consumer behavior visibility
Rigorous, third-party-validated measurement including KPMG-backed test-and-control methodology, Nielsen MMM studies, and NielsenIQ independent product verification at 93% accuracy
Proprietary AI/ML receipt-scanning technology with 200% improved accuracy, processing 80M scans per week with robust fraud prevention (95% of fraud caught within 60 days)
Outcomes-based advertising model where brands are the destination rather than the distraction, with rewards outperforming traditional ads in driving incremental revenue per Nielsen study
Omnichannel activation capabilities extending Fetch's purchase-based audience segments to third-party platforms like Unity for mobile gaming, broadening reach beyond the app
Considerations
Primarily focused on U.S. consumers and brands, with no indication of international availability
Best suited for larger, established brands with significant marketing budgets; the platform's scale and enterprise focus (partners include Pepsi, Kraft Heinz, General Mills) may not be accessible or cost-effective for very small or early-stage brands
Measurement relies on consumers actively scanning receipts, meaning purchases from non-engaged users remain invisible to the platform
Not a logistics, fulfillment, or ecommerce operations platform; value is limited to consumer acquisition, retention, and advertising measurement
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About Fetch
Fetch operates at the intersection of consumer rewards and advertising technology, functioning as both a mobile rewards app for consumers and an outcomes-based advertising platform for brands. Consumers earn Fetch Points by scanning receipts from any retailer, dining out, playing games, and other everyday activities, while brands gain access to unparalleled visibility into real-world purchasing behavior. With over 11 million receipts scanned per day and $212 billion in observed gross merchandise value annually, Fetch captures 88% of its users' retail and restaurant spending, creating the largest item-level, retailer-agnostic dataset in the industry.
The platform serves CPG brands, retailers, restaurants, and agencies with purchase-based audience targeting and activation capabilities. Fetch's proprietary AI and machine learning technology powers its receipt-scanning engine, which has improved text detection and token labeling accuracy by 200% since launch while processing up to 80 million receipt scans per week. Campaign measurement is validated through KPMG-backed test-and-control methodology, and a Nielsen-commissioned Marketing Mix Modeling study found that Fetch outperforms TV, social media, online video, and print in driving incremental revenue. NielsenIQ independently verifies 93% of Fetch's product assignments from receipt data, adding another layer of measurement integrity.
Founded in 2013 by Wes Schroll while at UW-Madison, Fetch has grown from a scan-as-you-go grocery app to a platform with over $500 million in annualized revenue and 65% year-over-year growth as of Q4 2024. The company continues to innovate with products like FAST (Fetch AI Semantic Technology), an OpenAI-powered insights-to-activation platform, Fetch Shop with over 800,000 active users and 250 merchants, Fetch Play for mobile gaming rewards, and the industry's first rewarded video format for consumers in a shopping mindset. Fetch also extends its purchase-based audience segments to third-party media platforms, enabling omnichannel activation beyond the app itself.
Fetch
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