Fulfill.com Partners with Traba to Bring Neo, AI Decision Intelligence, to 3PLs
Josh Ellis & Greg Airel·September 10, 2026·Add Fulfill as a preferred source on GoogleFulfill.com has added Traba to its vendor partner network, and with it Neo, Traba’s AI platform for supply chain operations. Neo is decision intelligence for 3PLs that drives greater profitability across their operations. The partnership marks Traba’s expansion beyond staffing into enterprise AI, giving 3PLs and fulfillment operators a new tool to diagnose operational inefficiencies and act on them in real time.
Every 3PL in the network is sitting on more operational data than it can use. Labor hours live in one system, orders in another, carriers in a third, and the person who has to explain a missed SLA on Monday morning is the one stitching them together by hand. That gap between having the data and being able to act on it is exactly what Neo was built to close, and it is why we wanted Traba in the network.
When I ran a 3PL, every hard question about the floor meant exporting from three systems and stitching them together in a spreadsheet. Neo answers that question before you finish asking it, and tells you what to do next.
Greg Airel,VP of Sales & Business Development, Fulfill.comWhat Neo does
Neo connects to a facility’s existing WMS, ERP, TMS, HRIS, and payroll systems and builds a single operational view across them. When something goes wrong, it traces the root cause across those systems and explains it, then ranks the possible fixes with the cost and SLA impact of each already worked out. The team approves the fix with a click, and routine decisions can be set to approve themselves over time.
It learns each site’s SOPs, SLAs, and playbooks, so it operates the way the facility already does rather than imposing a new process, and every action stays inside an approval workflow the operator controls. Traba reports that customers see up to 8 hours saved per employee per week, up to a 15% uplift in site-level profitability, and up to a 25% reduction in unplanned overtime spend.
What the partnership means for 3PLs
3PLs in the Fulfill.com network can request an introduction to Traba directly through the partner portal, where Neo now appears alongside the other vendor partners we recommend. When a 3PL tells the Fulfill.com team its systems are not giving it a clear picture of the floor, Neo is the answer we point to.
The gap was never missing data. It was that no system could act across all of it.
Akshay Buddiga,Co-Founder & CTO, TrabaAbout Fulfill.com
Founded in 2021, Fulfill.com is the leading 3PL matchmaking platform. It scopes each ecommerce brand’s requirements and matches them with the third-party logistics providers best equipped to serve them, with 10,400+ introductions completed across a network of 2,700+ 3PLs in 30 countries.
Learn more at Fulfill.com.
About Traba
Founded in 2021, Traba is the AI operating layer for the industrial supply chain. Its decision intelligence platform, Neo, connects the systems that warehouses, distribution centers, and production plants already run on, surfaces what matters, and acts on it before the problem reaches the floor.
Learn more at Traba.work.