Proklivity

LayerRx is Proklivity's digital healthcare data and advertising exchange platform. It connects brands with verified healthcare professionals (HCPs) and patients (DTC) through a secure marketplace for proprietary data signals and a real-time programmatic healthcare advertising exchange. LayerRx facilitates billions of digital transactions in the pharmaceutical and healthcare sectors, focusing on data integrity and preventing data leakage. The platform uses AI for campaign performance prediction, yield, and ROI optimization, aiming for precise targeting and reduced inefficiencies.

Proklivity prioritizes data integrity and compliance with healthcare regulations by implementing strict security measures and data governance policies. The LayerRx platform is designed to prevent data leakage and ensure that all transactions are conducted in a secure and compliant manner. Proklivity also partners with leading data providers and technology vendors to ensure the accuracy and reliability of its data.

The key benefits of using Proklivity's LayerRx platform include unparalleled reach to over 1.4 million NPI-verified HCPs, the ability to target HCPs based on 'leading' and 'lagging' indicators for pre-diagnosis targeting, and verified post-campaign HCP-level log data. The platform also offers AI-driven campaign performance prediction, yield, and ROI optimization, which can help brands improve their advertising effectiveness and reduce inefficiencies.

Proklivity differentiates itself from other healthcare data and advertising exchange platforms by its focus on data integrity, real-time transactions, and AI-driven campaign optimization. The LayerRx platform offers a secure marketplace for proprietary data signals and a real-time programmatic healthcare advertising exchange across various digital channels. Proklivity also claims unparalleled reach to over 1.4 million NPI-verified HCPs and differentiates itself by enabling targeting based on 'leading' and 'lagging' indicators for pre-diagnosis targeting.

Yes, Proklivity provides verified post-campaign HCP-level log data. This allows you to see exactly which HCPs were reached by your campaigns, providing valuable insights into campaign performance and audience engagement. This level of transparency and accountability is a key differentiator for Proklivity and helps brands optimize their advertising spend and improve their ROI.