Fulfill.com

Pipe17

  • Seattle, WA, USA
  • Founded 2018
  • 51-200
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Pipe17 is the AI-native Order Operations Platform for brands and 3PLs, combining managed connectivity and intelligent order management in one product. With 300+ pre-built, fully maintained connectors spanning selling channels, WMSs, ERPs, and EDI trading partners, 3PLs integrate once and connect to hundreds of merchant systems without custom development. Pipe17 is the AI-native Order Operations Platform for brands and 3PLs, combining managed connectivity and intelligent order management in one product. With 300+ maintained connectors across selling channels, WMSs, ERPs, and EDI, 3PLs integrate once and onboard new clients in days, not months. Order ingestion, inventory sync, routing, and exception handling are automated, and Pippen, Pipe17's AI agent, configures workflows in plain English. onX-enabled and ready for agentic commerce.

Perfect for

  • 3PLs with 20+ merchant clients who want to onboard clients in days, not weeks, and connect client channels and ERPs to their WMS without custom builds

  • Multi-channel brands ($25M+ GMV) fulfilling through 2+ nodes who need routing, inventory sync, and exception handling

  • Enterprise brands modernizing order operations alongside the ERP they keep

Key strengths

  • 300+ pre-built connectors across channels, ERPs, WMSs, and EDI, maintained as APIs change

  • Connectivity and order management in one product: routing, splitting, holding, kit/bundle automation

  • Pippen AI configures workflows and clears exceptions in plain English

  • Multi-org architecture for 3PLs (Powered by Pipe17); Radial cut onboarding from 18 weeks to 1

  • Runs alongside existing ERPs, no rip and replace

  • onX-enabled for AI-initiated orders; SOC 2 Type II; live in weeks

Considerations

  • Not a WMS, rate shopper, or freight broker; Pipe17 orchestrates those systems

  • Built for multi-channel, multi-node complexity; single-channel sellers with one location may not need it

  • High-volume operations should scope pricing with sales

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Greg Airel

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Greg Airel

Founder, Shipping Pilot

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About Pipe17

Pipe17 is the AI-native Order Operations Platform for brands and 3PLs, combining managed connectivity and intelligent order management in one product. With 300+ pre-built, fully maintained connectors spanning selling channels, WMSs, ERPs, and EDI trading partners, 3PLs integrate once and connect to hundreds of merchant systems without custom development.

For 3PLs, Pipe17 turns client onboarding from a months-long integration project into a repeatable process measured in days. Order ingestion, inventory sync, shipping updates, and exception handling are automated out of the box, while advanced order management capabilities like routing, splitting, holding, and kit/bundle automation run on the same platform. Pippen, Pipe17's AI agent, lets operations teams configure workflows and resolve exceptions in plain English, no code or IT tickets required.

As commerce shifts toward AI-driven buying, Pipe17 is onX-enabled, so 3PLs can receive and process agent-initiated orders as reliably as any other channel. The result: faster client launches, lower operational cost per order, and a fulfillment operation ready for whatever buying models come next.

Integrations

  • Shopify
  • Radial
  • NetSuite
  • Loop Returns
  • Amazon
  • Walmart
  • TikTok
  • BigCommerce
  • WooCommerce
  • Commercetools
  • SAP
  • Acumatica
  • Stripe

Pipe17

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