Monday Swimwear uses AMS Fulfillment as their primary third-party logistics (3PL) and fulfillment partner.
Introduction to Monday Swimwear
Founded by Natasha Oakley and Devin Brugman, Monday Swimwear has established itself as a premium swimwear brand known for its iconic feminine designs, immaculate fit, and enduring quality. The brand specializes in swimwear, resort wear, and accessories that complement and flatter the female form rather than following temporary trends.
What started as a small operation in the founders' apartment has grown into a thriving business with a global presence. As former swimwear models and social media influencers, Oakley and Brugman leveraged their expertise and following to create a brand that resonates with "the stylish girl who is minimalistic, confident, and carefree."
Over the past decade, Monday Swimwear has built an impressive portfolio that includes:
- Swimwear (tops, bottoms, one-pieces)
- Resort wear (sarongs, dresses, knitwear)
- Activewear (Monday Body collection)
- Accessories and specialized collections
The company has defied industry odds by remaining self-funded throughout its 10-year journey, reinvesting profits back into the business while experiencing consistent year-over-year revenue growth.
Why Monday Swimwear Needed to Optimize Fulfillment
As Monday Swimwear continued to scale their operations, they faced several challenges common to growing apparel eCommerce brands:
- Seasonal inventory fluctuations - Like most swimwear brands, Monday Swimwear experiences significant seasonal demand spikes that can strain in-house fulfillment operations
- Complex SKU management - With a diverse product range across multiple categories and numerous size options (from AA to G cup sizes), inventory management became increasingly complex
- International shipping requirements - As a brand shipping to customers worldwide, they needed efficient cross-border shipping solutions
- Quality control concerns - For a premium brand, maintaining product presentation during fulfillment is critical
- Space constraints - Their growing inventory required more warehousing space than initially available
The company needed a fulfillment solution that could scale with their growth while maintaining the high-quality standards their customers expect from a premium swimwear brand.
The Partnership with AMS Fulfillment
Monday Swimwear partnered with AMS Fulfillment, a bi-coastal third-party logistics provider with extensive experience in order fulfillment for fashion and apparel brands. AMS Fulfillment's Valencia, California facility (28624 Witherspoon Pkwy, Valencia, CA 91355) became the operational hub for Monday Swimwear's logistics.
This strategic partnership has yielded several quantifiable results:
- A 68% year-over-year increase in return on advertising spend (ROAS), partially attributable to improved fulfillment efficiency
- 50% more outbound clicks compared to previous marketing campaigns, supported by reliable product availability
- Successful expansion in both US and Australian markets
- Ability to handle increasing order volumes while maintaining quality standards
The California fulfillment location offers strategic advantages for Monday Swimwear, including proximity to ports for receiving imported products primarily from China, streamlined distribution to their West Coast customer base, and shorter transit times to their Australian market.
The AMS Fulfillment Solution
AMS Fulfillment implemented several specialized services to address Monday Swimwear's unique needs:
- Comprehensive inventory management - AMS's proprietary WAMS warehouse management system helps Monday Swimwear efficiently manage their diverse SKU catalog, including seasonal items and various size options
- Value-added services - AMS provides specialized handling for Monday Swimwear's premium products, including hang tagging, quality inspections, custom bagging, and when needed, re-folding, re-bagging, and steam cleaning
- Omnichannel fulfillment - AMS manages both direct-to-consumer eCommerce orders and wholesale B2B shipments, providing omnichannel fulfillment capabilities as Monday Swimwear expands distribution channels
- Scalable operations - With over 1,000,000 square feet of warehouse space across multiple facilities, AMS provides the flexibility to scale operations during peak seasons
- International shipping expertise - AMS's relationships with carriers like FedEx, USPS, DHL Express, UPS, and DHL eCommerce support Monday Swimwear's global shipping needs
Through their partnership, Monday Swimwear can focus on product design, marketing, and business growth while AMS handles the complexities of fulfillment logistics.
Lessons for Other eCommerce Brands
The successful partnership between Monday Swimwear and AMS Fulfillment offers several valuable lessons for other eCommerce brands:
- Strategic location matters - Choosing a fulfillment partner with facilities in California provides advantages for brands importing products from Asia and serving West Coast markets
- Industry-specific expertise is valuable - AMS's experience in apparel fulfillment means they understand the unique requirements of handling, storing, and shipping fashion items like swimwear
- Scalability supports growth - Working with a fulfillment partner that can scale operations allows brands to focus on growth without logistics becoming a bottleneck
- Value-added services enhance brand experience - Premium brands benefit from fulfillment partners who can maintain high presentation standards through specialized handling and quality control
Is AMS Fulfillment Right for Your Business?
While Monday Swimwear has found success with AMS Fulfillment, other eCommerce brands should consider several factors when evaluating if this 3PL provider is right for their business:
- Business size and volume - AMS Fulfillment works with established brands handling significant order volumes, making them most suitable for growing or established companies rather than startups
- Product category - Brands in the apparel and fashion industry will benefit from AMS's specialized experience in this sector
- Location needs - Companies requiring West Coast distribution or importing from Asia may find particular value in AMS's Los Angeles area facilities
- Service requirements - Brands needing omnichannel fulfillment (both B2B and D2C) or specialized handling will appreciate AMS's comprehensive service offerings
- Values alignment - As a certified B Corporation, AMS Fulfillment may appeal to brands prioritizing social and environmental responsibility in their supply chain
To determine if AMS is the right fit for your specific needs, consider using a 3PL matchmaking service that can evaluate your requirements against multiple providers.
Final Thoughts
The partnership between Monday Swimwear and AMS Fulfillment illustrates how a strategic fulfillment relationship can support brand growth and enhance customer experience. By outsourcing logistics to a specialized 3PL provider, Monday Swimwear has been able to focus on what they do best—creating premium swimwear with iconic designs and exceptional fit—while ensuring their products reach customers efficiently and in perfect condition.
For eCommerce brands looking to scale their operations, finding the right fulfillment partner can be a game-changing decision. When evaluating potential partners, consider not just current needs but future growth plans and how a 3PL's capabilities can align with your long-term vision.
Whether you're selling swimwear like Monday Swimwear or other eCommerce products, the right fulfillment strategy can be a powerful competitive advantage in today's fast-paced retail environment.