Who Does Lume Use for Warehousing & Fulfillment?

Lume uses Pitted Labs Logistics as their primary third-party logistics (3PL) and fulfillment partner.

Introduction to Lume

Lume Deodorant is a direct-to-consumer personal care brand that has disrupted the deodorant industry with their clinically proven, whole-body deodorant products. Founded by Dr. Shannon Klingman, an OB-GYN who developed the product based on her medical expertise, Lume has grown from a niche startup to one of the fastest-growing personal care brands in the United States.

Lume's product line includes:

• Whole-body deodorant sticks, creams, and sprays
• Body wash and cleansing products
• Wipes and on-the-go products
• Bundles and starter kits
• Various scent options across all product formats

What sets Lume apart is their science-backed approach to body odor control. Unlike traditional deodorants that primarily target underarm odor, Lume's products are designed to be used anywhere on the body, targeting the bacteria that cause odor rather than masking it. This unique positioning, combined with effective direct-response advertising, has fueled remarkable growth.

The brand has successfully expanded from purely DTC sales to retail distribution in major chains including Target, Walmart, and CVS, creating the omnichannel fulfillment demands that come with national retail presence alongside a thriving ecommerce business.

Why Lume Needed to Optimize Fulfillment

As Lume experienced rapid growth driven by effective digital advertising and positive word-of-mouth, they faced several fulfillment challenges:

• Explosive DTC growth: Successful direct-response advertising campaigns could generate massive order volumes that required reliable, scalable fulfillment infrastructure
• Product variety management: Multiple product formats (sticks, creams, sprays, wipes) across numerous scent options created significant SKU complexity
• Subscription fulfillment: Recurring subscription orders for consumable products added fulfillment workflow complexity
• Omnichannel distribution: Expanding into major retail chains while maintaining DTC operations required versatile fulfillment capabilities
• Customer experience expectations: As a premium personal care brand, Lume needed fulfillment that maintained product quality and brand presentation standards

Partnership with Pitted Labs Logistics

Lume partnered with Pitted Labs Logistics to manage their fulfillment operations. The partnership provides Lume with:

• Personal care product expertise: Understanding of proper handling and storage requirements for cosmetic and personal care products
• High-volume DTC fulfillment: Infrastructure capable of processing large order volumes driven by advertising campaigns
• Subscription management: Capabilities for handling recurring orders and subscription fulfillment
• Technology integration: Connected systems for automated order processing and inventory management

The Pitted Labs Solution

Pitted Labs Logistics provides Lume with fulfillment services including:

1. Inventory management: Organized storage and tracking across multiple product formats and scent varieties
2. Order processing: Efficient pick, pack, and ship operations for both individual orders and subscription shipments
3. Bundle assembly: Kitting capabilities for starter kits and promotional bundles
4. Quality control: Procedures ensuring personal care products are handled properly and ship in appropriate condition

Key Lessons for Other Personal Care Brands

The Lume partnership offers insights for other DTC personal care brands:

1. Ad-driven volume requires reliable fulfillment: When your growth engine is paid advertising, fulfillment reliability directly impacts ROAS
2. Subscription adds fulfillment complexity: Consumable products with subscription models need fulfillment partners with recurring order capabilities
3. Personal care handling matters: Cosmetic and personal care products have specific handling and storage requirements that 3PLs must understand
4. SKU proliferation requires organization: Multiple formats and scents create inventory management challenges that need systematic approaches

Is Pitted Labs Right for Your Brand?

When evaluating Pitted Labs Logistics:

• Product type: Personal care, beauty, and consumer products
• Growth model: Brands with ad-driven growth and variable demand patterns
• Subscription needs: Companies with recurring order requirements
• Scale: Growing DTC brands with increasing fulfillment demands

To find the best 3PL for your brand, use Fulfill.com's matchmaking service.

Final Thoughts

Lume's partnership with Pitted Labs Logistics demonstrates how DTC personal care brands can leverage fulfillment partnerships to support ad-driven growth while maintaining the product quality standards essential in the personal care industry. For brands with similar growth models and product categories, finding a fulfillment partner with relevant expertise is key to taking your brand to the next level of growth and profitability.