Baboon To The Moon uses Ryder as their primary third-party logistics (3PL) and fulfillment partner.
Introduction to Baboon To The Moon
Founded in 2017 by entrepreneur Andy Person, Baboon To The Moon is a rising direct-to-consumer (D2C) adventure brand specializing in high-quality, fashion-forward travel bags and accessories. Their product lineup includes vibrant, technical duffel bags and backpacks designed for modern adventurers who value both style and functionality.
The brand has positioned itself uniquely in the travel accessories market with products that are waterproof, rip-resistant, and as their marketing suggests, "unlike anything ever seen on the baggage carousel." Their colorful designs and technical capabilities have allowed them to carve out a niche in the competitive travel accessories industry.
Guided by their mission to "make the world more colorful," Baboon To The Moon embraces three core principles in their product development:
- Colorful: Their vibrant bags are designed to spark imagination and inspire exciting adventures
- Technical: All products feature best-in-class materials and come with a lifetime warranty
- Sustainable: They prioritize ethical materials and manufacturing practices
Why Baboon To The Moon Needed to Optimize Fulfillment
As Baboon To The Moon experienced rapid growth, they faced several significant ecommerce fulfillment challenges that threatened to constrain their expansion:
- Struggling to keep pace with rapidly increasing demand
- Inventory management complications as their product catalog expanded with different sizes, colors, and accessories
- Difficulty maintaining fast delivery expectations that modern eCommerce customers demand
- Protecting their brand image of confidence and dependability in the face of scaling challenges
- Need for impeccable customer service during rapid growth
The company reached a critical inflection point where their in-house logistics capabilities couldn't scale with their business growth. They needed a logistics partner who could support their expansion without compromising the high-quality customer experience central to their brand identity.
The Partnership with Ryder and Impressive Results
Recognizing the need for specialized logistics expertise, Baboon To The Moon partnered with Ryder, a proven 3PL provider with extensive experience in New Jersey and nationwide logistics. This strategic decision yielded remarkable results:
- Exceptional Growth: Baboon To The Moon achieved 4X year-over-year growth in their first year with Ryder
- Pandemic Resilience: Despite travel restrictions during the COVID-19 pandemic, the company continued its rapid sales expansion
- Enhanced Customer Experience: Maintained high-quality customer interactions while scaling operations
- Strategic Focus: Freed internal resources to concentrate on product development, marketing, and sales
- Financial Efficiency: Reduced capital and talent investments in logistics infrastructure
The partnership enabled Baboon To The Moon to maintain their ambitious growth trajectory while delivering the exceptional customer experience their brand promises.
Ryder's 3PL Solution for Baboon To The Moon
Ryder implemented a comprehensive B2C logistics solution tailored to Baboon To The Moon's specific needs, addressing each of their fulfillment challenges:
- Scalable Technology Integration: Deployed a proprietary ecommerce platform that seamlessly integrated with Baboon To The Moon's Shopify storefront
- Advanced Inventory Management: Implemented systems providing complete visibility over orders, returns, and exchanges
- Robust Distribution Network: Leveraged Ryder's vast network to achieve 24-72 hour nationwide delivery
- Cost-Effective Shipping: Utilized carrier partnerships with negotiated discounts to optimize shipping costs
- Warehouse Automation: Employed LocusBots collaborative robots in their Secaucus, N.J., fulfillment center to streamline warehouse operations and manage shipping peaks
- Customer Communication Tools: Implemented systems to maintain strong connections with customers throughout the fulfillment process
- Logistics Consultation: Provided ongoing expertise and value-added services to continually optimize operations
This comprehensive solution provided Baboon To The Moon with enterprise-level logistics capabilities while maintaining the flexibility needed for a growing D2C brand.
Key Lessons for Other eCommerce Brands
The successful partnership between Baboon To The Moon and Ryder offers valuable insights for other eCommerce brands navigating growth challenges:
- Timing is Everything: Recognize when in-house fulfillment becomes a limitation rather than an asset and seek external expertise before it impacts customer experience
- Technology Integration Matters: Choose a 3PL partner with systems that integrate seamlessly with your existing eCommerce platform to maintain operational continuity
- Scalability Is Non-Negotiable: Partner with a 3PL that can accommodate both your current volume and your projected growth without service disruptions
- Customer Experience Must Remain Central: Ensure your 3PL understands and can uphold your brand's customer service standards
By following these lessons, growing eCommerce brands can leverage 3PL partnerships to fuel rather than constrain their expansion.
Is a 3PL Like Ryder Right for Your Business?
When evaluating whether a 3PL partnership similar to Baboon To The Moon's relationship with Ryder is appropriate for your business, consider these factors:
- Business Stage: Companies experiencing rapid growth or approaching scaling limitations often benefit most from 3PL partnerships
- Order Volume: Businesses shipping more than 500 orders monthly typically see stronger ROI from 3PL services
- Product Complexity: Brands with diverse SKUs, sizes, or specialized handling requirements gain significant advantages from professional logistics management
- Geographic Distribution: Companies serving nationwide or international markets benefit from 3PLs with extensive distribution networks
- Growth Ambitions: Businesses with aggressive expansion plans need logistics partners capable of scaling alongside them
If your business aligns with several of these factors, exploring a 3PL partnership could provide the infrastructure needed to support your next growth phase. Consider using a 3PL matchmaking service to find the right logistics partner for your specific needs.
Final Thoughts: The Strategic Impact of the Right 3PL Partnership
The partnership between Baboon To The Moon and Ryder demonstrates how the right 3PL relationship can transform logistics from an operational challenge into a strategic advantage. By outsourcing fulfillment to specialized experts, Baboon To The Moon gained not just operational efficiency but the freedom to focus on their core strengths: product innovation, brand building, and customer acquisition.
For growing eCommerce brands, the lesson is clear: strategic 3PL partnerships can provide the operational foundation necessary to support ambitious growth while maintaining the customer experience that builds brand loyalty. As online competition intensifies, this operational advantage becomes increasingly valuable.
Whether you're selling apparel like Baboon To The Moon or other consumer products, finding the right fulfillment partner can be the difference between constrained growth and sustained expansion. Take the time to evaluate potential 3PL providers based not just on current needs but on your long-term vision for your brand's future.