Armstrong & Associates stands as the logistics industry's premier strategic consulting and market intelligence firm, serving the 3PL ecosystem since 1980. Based in Brookfield, Wisconsin, the company has built an unparalleled reputation for delivering expert guidance on logistics outsourcing, strategic business planning, and market analysis to both 3PL providers and their customers. What sets Armstrong & Associates apart is their unique combination of deep industry expertise, comprehensive market research capabilities, and specialized services spanning consulting, M&A advisory, and expert witness testimony. Their flagship 'Who's Who in Logistics' publication and proprietary benchmarking data provide the industry's most trusted insights into 3PL market trends, performance metrics, and competitive positioning. This wealth of knowledge, combined with four decades of hands-on experience, enables them to deliver strategic value that goes far beyond traditional consulting services.
Get personalized recommendations beyond this partner
"Fulfill.com is far more than a matchmaking service—they're a true partner in growth. They didn't just introduce us to clients; they helped analyze our 3PL, connect us with key tech and service providers, and optimize our operations."
Greg Airel
Founder, Shipping Pilot
Former 3PL Owners & Ecommerce Operators
Armstrong & Associates has been the trusted strategic advisor to the third-party logistics industry for over four decades, establishing itself as the definitive source for 3PL market intelligence and strategic guidance. Founded in 1980 and headquartered in Brookfield, Wisconsin, the firm has witnessed and helped shape the evolution of the modern logistics outsourcing landscape.
The company's service offerings center around three primary pillars that address critical needs across the 3PL ecosystem. Their Consulting & Expert Witness services provide comprehensive 3PL strategic business planning, guiding organizations through complex logistics outsourcing decisions including 3PL evaluation, selection, and contracting processes. When disputes arise, their team serves as expert witnesses, leveraging their deep industry knowledge to provide credible testimony in legal proceedings.
Armstrong & Associates' M&A Advisory Services have become increasingly valuable as the 3PL industry continues to consolidate. They offer specialized insights into 3PL provider capabilities, market positioning, and valuation methodologies to support investment objectives. Their services span deal targeting, structure optimization, and comprehensive due diligence, helping investors and acquirers navigate the complex logistics marketplace with confidence.
Perhaps most notably, their 3PL Guide & Market Research division produces the industry's most comprehensive market intelligence. The flagship 'Who's Who in Logistics' publication serves as the definitive directory of 3PL providers, while their proprietary research delivers critical benchmarking data and market insights that inform strategic decision-making across the industry.
Armstrong & Associates serves a diverse client base including established 3PL providers seeking strategic growth guidance, private equity firms evaluating logistics investments, and enterprise shippers navigating outsourcing decisions. Their consulting engagements often involve complex, high-stakes scenarios where deep industry knowledge and objective analysis are paramount.
The firm's research and benchmarking services are utilized by industry executives, investors, and analysts who require authoritative data on market trends, competitive positioning, and performance metrics. Their expert witness services are called upon in contractual disputes, regulatory proceedings, and other legal matters where specialized logistics expertise is required.
Armstrong & Associates' competitive advantage stems from their unique position as both industry participants and objective observers. Unlike consultants who may have technology or service provider affiliations, Armstrong & Associates maintains strict independence, allowing them to provide unbiased recommendations based solely on client needs. Their four decades of continuous market monitoring have created an unmatched database of industry knowledge, relationships, and insights that would be impossible for newer entrants to replicate.
The firm's reputation for integrity and expertise has made them the go-to source for media, analysts, and industry professionals seeking authoritative commentary on 3PL market developments. This thought leadership position, combined with their practical consulting experience, creates a powerful combination that delivers exceptional value to clients navigating the complex logistics landscape.
Get expert recommendations matched to your operation. Our team helps thousands of 3PLs find the right software, services, and integrations every month.
M&A advisory for transportation and logistics companies including 3PLs, freight brokers, and warehousing.
Matrix Capital Markets
Middle market investment bank with dedicated logistics and supply chain M&A practice. Track record of 3PL transactions.
Capstone Partners
Middle market M&A advisory with logistics and distribution sector expertise for 3PL transactions.
Livingstone PartnersGlobal investment bank with transportation and logistics M&A expertise. Advises on 3PL sales and acquisitions.
Houlihan LokeyInvestment bank with supply chain and logistics practice advising middle-market 3PLs on M&A transactions.
Cascadia Capital
Boutique M&A advisory firm exclusively focused on supply chain, logistics, and transportation transactions.
Logisyn Advisors
