
Armstrong & Associates stands as the logistics industry's premier strategic consulting and market intelligence firm, serving the 3PL ecosystem since 1980. Based in Brookfield, Wisconsin, the company has built an unparalleled reputation for delivering expert guidance on logistics outsourcing, strategic business planning, and market analysis to both 3PL providers and their customers. What sets Armstrong & Associates apart is their unique combination of deep industry expertise, comprehensive market research capabilities, and specialized services spanning consulting, M&A advisory, and expert witness testimony. Their flagship 'Who's Who in Logistics' publication and proprietary benchmarking data provide the industry's most trusted insights into 3PL market trends, performance metrics, and competitive positioning. This wealth of knowledge, combined with four decades of hands-on experience, enables them to deliver strategic value that goes far beyond traditional consulting services.
3PL providers seeking strategic growth planning, market positioning, or M&A guidance Private equity firms and investors evaluating logistics sector opportunities Enterprise shippers requiring expert guidance on 3PL selection and outsourcing strategies Legal teams needing expert witness testimony in logistics-related disputes or proceedings
Four decades of industry expertise and unmatched historical market knowledge Strict independence with no technology or service provider affiliations ensuring objective recommendations Proprietary market research and benchmarking data unavailable elsewhere Comprehensive service portfolio covering consulting, M&A advisory, and expert witness services Established thought leadership position as the industry's most trusted information source Deep network of industry relationships built over 40+ years of market participation
Higher-end consulting fees may be prohibitive for smaller 3PLs or emerging companies Focus on strategic and high-level advisory may not address tactical operational challenges Specialized expertise may result in longer engagement timelines compared to generalist consultants
Armstrong & Associates has been the trusted strategic advisor to the third-party logistics industry for over four decades, establishing itself as the definitive source for 3PL market intelligence and strategic guidance. Founded in 1980 and headquartered in Brookfield, Wisconsin, the firm has witnessed and helped shape the evolution of the modern logistics outsourcing landscape.
The company's service offerings center around three primary pillars that address critical needs across the 3PL ecosystem. Their Consulting & Expert Witness services provide comprehensive 3PL strategic business planning, guiding organizations through complex logistics outsourcing decisions including 3PL evaluation, selection, and contracting processes. When disputes arise, their team serves as expert witnesses, leveraging their deep industry knowledge to provide credible testimony in legal proceedings.
Armstrong & Associates' M&A Advisory Services have become increasingly valuable as the 3PL industry continues to consolidate. They offer specialized insights into 3PL provider capabilities, market positioning, and valuation methodologies to support investment objectives. Their services span deal targeting, structure optimization, and comprehensive due diligence, helping investors and acquirers navigate the complex logistics marketplace with confidence.
Perhaps most notably, their 3PL Guide & Market Research division produces the industry's most comprehensive market intelligence. The flagship 'Who's Who in Logistics' publication serves as the definitive directory of 3PL providers, while their proprietary research delivers critical benchmarking data and market insights that inform strategic decision-making across the industry.
Armstrong & Associates serves a diverse client base including established 3PL providers seeking strategic growth guidance, private equity firms evaluating logistics investments, and enterprise shippers navigating outsourcing decisions. Their consulting engagements often involve complex, high-stakes scenarios where deep industry knowledge and objective analysis are paramount.
The firm's research and benchmarking services are utilized by industry executives, investors, and analysts who require authoritative data on market trends, competitive positioning, and performance metrics. Their expert witness services are called upon in contractual disputes, regulatory proceedings, and other legal matters where specialized logistics expertise is required.
Armstrong & Associates' competitive advantage stems from their unique position as both industry participants and objective observers. Unlike consultants who may have technology or service provider affiliations, Armstrong & Associates maintains strict independence, allowing them to provide unbiased recommendations based solely on client needs. Their four decades of continuous market monitoring have created an unmatched database of industry knowledge, relationships, and insights that would be impossible for newer entrants to replicate.
The firm's reputation for integrity and expertise has made them the go-to source for media, analysts, and industry professionals seeking authoritative commentary on 3PL market developments. This thought leadership position, combined with their practical consulting experience, creates a powerful combination that delivers exceptional value to clients navigating the complex logistics landscape.
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