Written by:

May 26, 2023

Placement Overview

Using the Fulfill 3PL Finder service, CROSSNET saved $500,000 in orders that were backlogged with their previous 3PL.

Money Saved By Switching 3PL Provider


3PL Search Time

9 Days

Our Role:

3PL Finder Matchmaking Service

Company Profile:

The World's Fastest Growing Backyard Game

Project Overview

Required cost effective 3PL that could handle DTC, B2B, and Retail fulfillment

EDI-specialized retail fulfillment provider

Business growth created logistical complexities

Needed 3PL with real-time communication capability

Seeking 3PL with LTL & FTL shipping capabilities

Aggressive shipping discounts for DTC orders weighing 20+ lbs

CROSSNET in action

In November 2022, CROSSNET decided to outsource their warehouse operations to third-party logistics providers (3PLs) to cut costs. They focused on competitive pricing, but overlooked essential aspects like communication, experience with retail orders, and access to the actual product handlers.

CROSSNET’s busiest season is from March to May, and their ordering process consists of two styles: pre-buys (12 months advance orders for inventory planning) and traditional ordering (large initial orders followed by replenishment orders as stock runs low).

However, they encountered two main problems:

  1. The chosen 3PL needed 14 days to prepare a B2B order, while CROSSNET’s customers expected shipment within 5 days. This mismatch led to delays, canceled orders, late fees, and a significant cash flow problem. Due to the delayed shipments, CROSSNET was late receiving payments (due to net term agreements), affecting their ability to pay their own bills and creating a cash flow disturbance that hurt their financial standing.
  2. The 3PLs were ineffective at inventory management, with numbers often not aligning with expected stock levels. This led to issues with order fulfillment, as they would sometimes not have the required number of units available for pickup by retailers, despite previous confirmations. The discrepancies in stock caused confusion and required investigations, which further delayed operations.


Consulted with CROSSNET to prepare a comprehensive fulfillment search criteria

Prioritized fulfillment centers with history of excellence in DTC, B2B, and Retail shipping

Ensured all 3PLs in consideration had best-in-class carrier rates for "big and bulky" items

Approached 3PLs with LTL and FTL capability in-house

Presented incumbent 3PL pricing to new prospective 3PLs and negotiated and improved rates for CROSSNET

Filtered 600+ boutique 3PLs down to a recommended 4 potential new partners

CROSSNET's original SKU – the four square volleyball net

In response to their challenges, CROSSNET identified the following solutions for future partnerships with third-party logistics providers (3PLs):

  1. Prioritize communication: This includes direct access to the warehouse, a dedicated account representative, and a communication channel for requests.
  2. Understand requirements: Choose a 3PL that understands your specific routing and packaging needs. Each 3PL specializes in different areas - find one that aligns with your industry and operations.
  3. Set detailed SLAs: Make sure you have thorough service level agreements that specify what happens in every situation, along with the corresponding costs and timelines.
  4. Choose a compatible partner: Selecting a 3PL is a long-term commitment. Ensure the chosen partner aligns with your company's growth and needs.
  5. Read online reviews: This can provide valuable insights about the experiences of others. Be wary of only relying on referrals from the service provider, as these may be biased.

CROSSNET found an ideal partner in

They praised the company for saving them in a crucial time and helping them to retain key customers. was able to understand CROSSNET's specific needs and connect them with a fulfillment center that was best equipped to serve them.

The partnership with allowed CROSSNET to avoid further negative experiences with 3PLs, and instead choose their next fulfillment center with confidence.

Want to know the nuances of finding a great 3PL for your growing business? Read the Fulfill article titled: "How To Guide: Finding A Great 3PL For Your Growing Business"


Annual Revenue Saved


3PL Search Time

9 Days

3PL Niche Expertise

B2B, Retail (EDI), Yard Games

This has been an in-depth analysis of how Fulfill was able to help Chris Meade and the CROSSNET team. Let's finish the case study with a quote from Chris Meade from his newsletter "Crossed Commerce" (check out the write up here):

"The last five months have been some of the most stressful and aggravating months of my life. I won’t name-drop, but we moved to a 3PL (a third-party logistics warehouse partner) earlier this year and it ended up becoming the worst decision in company’s history.

They almost bankrupted us and led us to lose our biggest clients.

I had been preaching to you all for months about how us moving to a 3PL from our own warehouse was going to save us the monthly rent overhead, the headcount and access to better rates.

In theory, this all works, but it doesn’t when your 3PL takes three weeks to ship B2B orders, doesn’t have phone or email access to any team members working at the facility that has your inventory, and worst of all can’t track inventory if their life depended on it.

I’m sending this a few days later than normal but am thankfully in a much better headspace because my old friend Joe Spisak saved the day and found us the most hands-on, helpful, and amazing 3PL that specializes in big-box retail orders. These guys just shipped nearly 10,000 packages in the past 48 hours.

Long story short for those that don’t know Joe, he created this card game Dicey that we used to fulfill back in the day at the old warehouse we used to run. He went on to build his own 3PL called Shipdaddy and then graduated to build

It’s the sickest business model but essentially they match make you with one of 600 vetted 3PL’s based on your requirements and industry. They then take a cut of each order shipped from the 3PL (no extra cost out of our pocket). I wish we would have worked with them because it was completely free and when we tried to play matchmaker we screwed ourselves by picking one of the big, established 3PL’s that legit just treated us like another number and gave us a hotline number that led to somewhere in Pakistan."

We hope you enjoyed the case study! If you want to learn more about how to play CROSSNET you can check out their "how to play" tutorial video here:

"Fulfill is THE solution to your “bad 3PL” problem. They use a custom matchmaking process to connect you with the best fulfillment centers in your niche. If you’re a global brand or just starting out on your eCom journey, has made it efficient to accurately and reliably find the fulfillment centers you need to scale. Whether it’s saving on fulfillment costs, working with tenured operators, accessing niche capabilities, or most likely - a combination of many factors - they work to understand your specific fulfillment needs and then introduce you to the fulfillment centers best positioned to service them."

Chris Meade